work Vtrenz Related Topics 
Customer Experience Matrix
MAY 11, 2007
Last Tuesday, email marketer Silverpop announced it was acquiring Vtrenz , which provides an integrated email / Web marketing suite. I think it’s the most intriguing of the three, because the other two primarily added analytical capabilities, while Vtrenz adds a strong Web marketing component.
Customer Experience Matrix
FEBRUARY 26, 2009
But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules.
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Customer Experience Matrix
JULY 22, 2010
Again, there was already one transaction: Silverpop/Vtrenz in 2007. This could certainly be a niche – remember that Alterian and SmartFocus survived by working as service providers. Speaking of small business suppliers, Google and Intuit are long-shot contenders. Email marketing is another obvious adjacent space.
Customer Experience Matrix
JULY 25, 2009
And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ). Still, the trend is clear and, so far as I can tell, quite inevitable.
Customer Experience Matrix
JUNE 3, 2009
Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. Since this raises its own risks, the system flags incomplete objects so users know which still need work. It definitely raises the bar for the rest of the industry.
Customer Experience Matrix
FEBRUARY 13, 2009
But it just doesn’t work that way. Of course, this means you have to know what those details are, which in turn requires still more preliminary work. The good news here is you’ll need to lay out those programs anyway once you start using the system, so this is just a matter of time-shifting the work rather than adding it.
Customer Experience Matrix
JULY 3, 2008
Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. If it allows non-IT people to do the work, it just might. This all sounds technically most excellent and highly economical.
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