Stories that Sell
The Psychology of Viral Content
JULY 21, 2016
Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Viral content should be simple, unexpected, concrete, credible, emotional, and story-generating (or SUCCESs). The result?
YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.
How a small family business pulled off one of the greatest successes in YouTube history
grow - Practical Marketing Solutions
FEBRUARY 10, 2014
This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. Then viral happened. There is no way you can predict “viral” but this video had four key elements going for it. YouTube views: 4.2 million (not counted in the YouTube numbers).
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? I have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk.
The Art and Science of Viral Videos
JUNE 17, 2014
Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality. 8 Common Characteristics of Viral Videos.
Video Content: Facebook VS. YouTube in the Ring
JULY 1, 2015
Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? for YouTube. YouTube. YouTube. YouTube.
Why Can’t YouTube Do Drama?
JULY 14, 2016
Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.
The Psychology Behind the Emotions that Spur Viral Content
JULY 29, 2016
“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. While our negative emotions might make us more creative, our research showed that we tend to associate positive emotions with viral content.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.
Creating Viral Content Comes Down to Just Letting Go
OCTOBER 17, 2014
If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. Bob Herzog is a traffic reporter for WKRC – Channel 12 in Cleveland, Ohio.
The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
DECEMBER 27, 2016
Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content. It can't just be a typical advertisement -- it needs to compete for attention with viral, non-branded content.
Social Media Marketing 101: What Makes Content Go Viral?
JULY 31, 2013
The term “viral” is on everyone’s lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Does viral content tend to have certain characteristics that lend to its success? Simply put, what makes content go viral? IS IT VIRAL? Why do we love it? IT’S ALIVE!
The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
JULY 20, 2016
It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? The top viral emotions tend to be extremely positive, which echoes previous research. Intrigued?
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have toï»¿ link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Viral Learning Center. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced.
Interesting Infographics: How To Make Your Content Go Viral
MAY 30, 2014
We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns? Neglect emotional appeal. having audiences question themselves).
Meet the new Queen of Viral Video
grow - Practical Marketing Solutions
AUGUST 4, 2011
The video I’ve featured today was a turning point for her young career because for the first time she truly reached a “viral status. ME: So tell me about your “Oh My God moment” when you realized you had produced a viral video. I have such a special treat for you today. One of my first Twitter friends was Michelle Chmielewski. You really have to see for yourself!
This Is Your Brain on Viral Content: What Psychology Says You'll Click On
JUNE 30, 2014
In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout.
Infographic: The Secret Formula for the Perfect Viral Share
OCTOBER 9, 2014
When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. Long after the awarding of medals and closing ceremonies, millions of people were still sharing and viewing commercials from this clever marketing strategy on YouTube.
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
Manufacturer’s Marketing Video Becomes a YouTube Sensation
Industrial Marketing Today
MAY 2, 2011
Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. View Corning’s “A Day Made of Glass” Video.
17 Ways to Succeed in Viral Content Marketing
JUNE 4, 2013
Every marketer’s dream is to create a piece of viral content. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign. marketing found that certain emotions lend themselves to viral sharing more often than others: Image Credit: Frac.tl/SEOmoz. Image Credit: Voltier Digital /ProBlogger. SEOmoz.
Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
NOVEMBER 4, 2014
Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Kian Lawley is a 19-year-old who has grown an impressive social following through the production of original YouTube content and vines. Virality, thy name is Kian.
How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
It's All About Revenue
MARCH 18, 2012
Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days! When was the last time you watched a 30 minute long YouTube video?
The ALS Ice Bucket Challenge is the perfect meme
AUGUST 26, 2014
million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness. The tertiary effect was the money. Pride — Look at me!
Common Qualities of Insanely Successful Viral Videos
JULY 5, 2012
In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral?
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? I want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. The days of your video becoming viral on YouTube are quickly disappearing. Related articles.
VIDEO: YouTube Marketing Secrets
MAY 14, 2013
You can''t set out to make a viral video. Instead, be authentic and work on creating compelling content. From Entrepreneur.com, here''s a video from Shira Lazar, host of What''s Trending, advising how to use video to join the conversation, just like you would any other social network. View Original Article
Viral Marketing: Three Ways to Help a Video Go Viral
JULY 12, 2013
Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. Many companies report increased sales and name recognition after their videos have “gone viral.” Implementing a successful viral marketing campaign can be your key to jump-starting a new level of success for your company. Make it unique.
How Viral Marketing Can Kill You
The Effective Marketer
JULY 13, 2011
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. tells in his book a personal account of how a viral marketing campaign went wrong. A Viral Marketing Lesson.
How To Reach Millennials + Moms – The YouTube Formula
B2B Marketing Insider
JUNE 10, 2015
You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Want more?
Sunday Learning: Why Videos Go Viral
MARCH 11, 2012
[link] Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. Sundays are for learning at Find New Customers. Give us 20 minutes and we’ll help you learn something new and interesting. Sunday Posts Sunday learning TED
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? I believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
5 tips to amplify your YouTube video and get more views
Earnest about B2B
OCTOBER 23, 2014
We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. With more and more uploaded every second, all competing for viewers’ attention and bandwidth. But fear not, there is hope for your video. Especially if your content is good. These are the keys to good content marketing. . link].
The 3 Best Viral Video Campaigns of 2013
JANUARY 8, 2014
2014 has begun, but before we dive into a new year, let’s take a look back at the best viral video campaigns of 2013. While you don’t have to create viral videos yourself, they’re still excellent pieces of content you can learn from and leverage for your own business. Have any favorite viral videos of your own? Happy New Year! Excellent question!
7 Companies That Jumped on a Viral Craze at Just the Right Time
SEPTEMBER 28, 2012
These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. Or, you know, so you can just relive funny viral trends. So what can you do?
Viral Video vs. Social Video
APRIL 3, 2012
The goal of many companies that set out to create an online video is for that video to go “viral”; i.e., to be rapidly passed from one person to many, much like a cold or flu virus spreads. Many marketers believe that having a viral video on YouTube is the golden key to success; they assume that a viral video will spread knowledge of their product or services. VIDEO].
New media, new culture and how it’s confounding brands
grow - Practical Marketing Solutions
MARCH 7, 2017
If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube. By Mark Schaefer. And then it all went south. The outfall was swift. His career was over, right?