Stories that Sell

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How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. Then viral happened. YouTube views: 4.2 Then viral happened. Why this one?

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

Hubspot

Ah, the great mystery of viral content. still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." And I didn''t succeed in making a viral video.) Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. Luke and Laya''s) YouTube fame. The Making of a Viral Video.

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4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk.

The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality. Common Characteristics of Viral Videos.

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Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

Social Media Marketing 101: What Makes Content Go Viral?

Synecore

The term “viral” is on everyone’s lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Does viral content tend to have certain characteristics that lend to its success? Simply put, what makes content go viral? IS IT VIRAL? Why do we love it? IT’S ALIVE!

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YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Viral Learning Center. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced.

Meet the new Queen of Viral Video

grow - Practical Marketing Solutions

The video I’ve featured today was a turning point for her young career because for the first time she truly reached a “viral status.&# I think you’ll love her video and in this interview, she describes what it was like to get 700,000 views for one piece of video content. ME: So tell me about your “Oh My God moment” when you realized you had produced a viral video.

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Creating Viral Content Comes Down to Just Letting Go

Vertical Response

If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. Bob Herzog is a traffic reporter for WKRC – Channel 12 in Cleveland, Ohio.

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Interesting Infographics: How To Make Your Content Go Viral

LEADership

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns? Neglect emotional appeal. having audiences question themselves).

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How To Reach Millennials + Moms – The YouTube Formula

B2B Marketing Insider

You know the future is video content, but you haven’t quite figured out why those wacky  “unboxing” videos have such viral power. While no one really has an explanation for those,  Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Want more?

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. View Corning’s “A Day Made of Glass” Video.

This Is Your Brain on Viral Content: What Psychology Says You'll Click On

Hubspot

In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout.

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The ALS Ice Bucket Challenge is the perfect meme

Biznology

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.  The tertiary effect was the money. Pride — Look at me!

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The 3 Best Viral Video Campaigns of 2013

Vertical Response

2014 has begun, but before we dive into a new year, let’s take a look back at the best viral video campaigns of 2013. While you don’t have to create viral videos yourself, they’re still excellent pieces of content you can learn from and leverage for your own business. Have any favorite viral videos of your own? Happy New Year! Excellent question!

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Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. I was seeking an example where a commercial was so amusing or emotionally moving, people were sharing it even further with their friends online. Thanks Mom!

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Viral Marketing: Three Ways to Help a Video Go Viral

Marketing Action

Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. Many companies report increased sales and name recognition after their videos have “gone viral.” Implementing a successful viral marketing campaign can be your key to jump-starting a new level of success for your company. Make it unique.

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New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

WindMill Networking

We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube.  For a long time, the only YouTube strategy was viral video.  The days of your video becoming viral on YouTube are quickly disappearing.   It’s not totally over, though.

Debunking myths around sales videos for business

Biznology

Content Marketing Social Media Marketing Webinars Business business video production Content marketing lead generation marketing myths online video production Robert Weiss Sales sales conversions sales videos social media tips video marketing video production video tips videos viral videos YouTubeHow to budget and plan for a business video content marketing strategy . Like this post?

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Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Kian Lawley is a 19-year-old who has grown an impressive social following through the production of original YouTube content and vines. Virality, thy name is Kian.

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

It's All About Revenue

Visible Measures’s  chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days! When was the last time you watched a 30 minute long YouTube video?

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VIDEO: YouTube Marketing Secrets

Client Bridge

You can''t set out to make a viral video. Instead, be authentic and work on creating compelling content. From Entrepreneur.com, here''s a video from Shira Lazar, host of What''s Trending, advising how to use video to join the conversation, just like you would any other social network. View Original Article

17 Ways to Succeed in Viral Content Marketing

Writtent

Every marketer’s dream is to create a piece of viral content. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign. marketing found that certain emotions lend themselves to viral sharing more often than others: Image Credit: Frac.tl/SEOmoz. Image Credit: Voltier Digital /ProBlogger. 1. SEOmoz.

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Kiss your line-of-shame smack on its social media lips!

Biznology

Nothing you will do in your blog posts will ever be as humpy or as nast or as raunchy as all the people in your office have already possibly been when they clicked upload and your Harlem Shake video went live and possibly went quasi-viral. For most companies I have seen on YouTube doing the Harlem Shake, I don’t even know where that line is anymore. What do I mean?

Common Qualities of Insanely Successful Viral Videos

Hubspot

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral?

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Sunday Learning: Why Videos Go Viral

Fearless Competitor

[link]  Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. Sundays are for learning at Find New Customers. Give us 20 minutes and we’ll help you learn something new and interesting. Sunday Posts Sunday learning TED

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How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. tells in his book a personal account of how a viral marketing campaign went wrong. Viral Marketing Lesson.

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Viral Video vs. Social Video

WindMill Networking

The goal of many companies that set out to create an online video is for that video to go “viral”; i.e., to be rapidly passed from one person to many, much like a cold or flu virus spreads. Many marketers believe that having a viral video on YouTube is the golden key to success; they assume that a viral video will spread knowledge of their product or services. VIDEO].

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5 tips to amplify your YouTube video and get more views

Earnest about B2B

We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. With more and more uploaded every second, all competing for viewers’ attention and bandwidth. But fear not, there is hope for your video. Especially if your content is good. These are the keys to good content marketing. . link].

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Measurable Effects of Old Spice Viral Campaign

Sazbean

Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. Mentions & Brand Awareness. Takeoff. Interactions. from a combination of sources.

7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. Or, you know, so you can just relive funny viral trends. So what can you do?

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Chewbacca Mom Is Just the Beginning

Contently

In the past, Facebook posts rarely went viral. As Facebook continues to transition away from a social network and becomes a content network in order to attract advertiser money, as I’ve argued  previously , creating the conditions to foster viral hits like Chewbacca Mom is a top priority. Before, Facebook was a space to post clips from YouTube and other video services.

The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. record 8 million people logged into YouTube at the same time to watch Felix Baumgartner jump from the edge of space earlier this year. Whether photos or videos, share them on Pinterest , YouTube or Tumblr (with links back to your site, of course). Photo credit: Wikipedia. What is it?

10 Examples of Amazing Viral Marketing Videos

Hubspot

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. 1. YouTube HD Camera Trick Challenge- Samsung. What other viral marketing videos have you enjoyed? 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl!

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Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. This is the content that goes viral and demands attention. Everybody wants their content to go viral.

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Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

” I wrote a post about it and it went viral. wrote a post about it and it went viral. blogging Content Marketing Podcasts Slideshare presentations Social Media best practices Social Media Strategy visual communication Writing best practices YouTube and video content marketing evergreen rich content social media best practices social media strategylesson in rich content.

Did social media really begin in 1984? The event that made you FEEL.

grow - Practical Marketing Solutions

didn’t know it at the time but back in 1984 (before Internet!) I lived through the first viral social media campaign. They are working so hard to engage with people via Facebook, Twitter and YouTube and the good news is that their social media engagement levels is off the charts. By Bernadette Jiwa, Contributing {grow} Columnist. Real action. In fact, he raised about $150 mm.

Happy 5th Aniversary To YouTube’s First Viral Video

Hubspot

While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. On this day, five years ago, the first “viral video” appeared online under the name “Lazy Sunday.” What Does YouTube Look Like Today? YouTube's growth is staggering.

How to Get Your Company to Go Viral on Facebook

Sazbean

Stay afloat by using Facebook’s new content sharing algorithm to go viral. Go global with your sharing by updating across other media platforms like Pinterest, Twitter and YouTube. Or follow in the footsteps of Lifelock, which shares LifeLock videos on Facebook that have been uploaded to YouTube. With just 25 cents, companies can reach an audience of 1000.

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Visitors hate online ghost towns more than spammy auto posts

Biznology

Marc provided the strategy, Christian provided the tactics, and Daniel provided the most compelling case study on intentionally going viral I have ever seen and, including getting onto the first page of reddit , a holy grail we in the industry have all but given up on. No, that’s only the second most-hated thing in corporate social media branding. Know why I know this? Like this post?

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