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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Youtube videos. As soon as you find out a tribe member has a blog, find a way to help them with a blog article. Get them to interview your CEO or Evangelist. Make it cool to be in the tribe. Be different. Create awesome reasons for people to like you. Send fun gifts to known tribe members. Introduce tribe members to each other. Be genuine.

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