Remove viral

Paul Gillin

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Most customer attacks don’t go viral, but they can be effective even without big numbers. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. Farming Out Customer Care.

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What Makes a Good B2B Online Video

Paul Gillin

Of course, you have to hand it to Corning for the most successful B2B viral video ever. I really like YouTube’s “relative audience retention” metric, which shows a video’s ability to retain viewers during playback by comparing it to all YouTube videos of similar length. Google also does a great job.