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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. What Are You Willing to Give Up to Change the Way We Work? Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Each metric holds a piece of the puzzle, showing you what’s working, what’s not, and where there’s room for improvement. This could mean tweaking your ad copy to make it more enticing, targeting your ads more effectively, or testing different types of ads to see what works best. Measuring Virality Rate is pretty straightforward.

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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

Understanding the LinkedIn algorithm and how it works LinkedIn uses a complex algorithm to curate and display content to users based on a multitude of factors. Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. They honed in on their USP of creating & working differently as a Gen Z company.

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.