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Viral Marketing Campaigns - Keep It Simple

WebMarketCentral

Creating a successful viral marketing campaign has been likened to hitting home runs—you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. Now it's a yawn.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

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Viral Marketing for B2B Lead Generation, Part 3: Caveats and Links

WebMarketCentral

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Very few viral campaigns really “explode” online; half produce a decent return, but less than 1 out of a hundred is a true “home run.” Avoid using a committee to create viral campaigns; these have the lowest success rate.

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Chapeau Blog Awards - Congratulations to ViralBlog

WebMarketCentral

ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) the) ViralBlog team aims to inspire CMO’s, advertising and media agencies in creating the best social media strategies and viral campaigns ever."

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WMC Interviews: Jeff Rusinow

WebMarketCentral

JR: Viral marketing in this day and age of the Internet seems to be the key. TopNetPix.com, Silicon Pastures, Macy's, Gimbel's, the Hudson Bay Company, Kohl's Department Stores, Buyseasons, Liberty Media, Neurognostics, ETR Group, Christmas.com, Mahalo, Netvibes, Facebook applications, viral marketing del.icio.us

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Social Media Best Practices Start with Blogging

WebMarketCentral

Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.