Biznology

JULY 13, 2017

Social media posts are a viral phenomenon. Sometimes all it takes for a campaign to go viral is for a few influencers to talk about your brand and use your hashtags. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

JUNE 30, 2016

They judge their content marketing based on whether they are getting eyeballs–whether it goes viral. Too many marketers are treating content marketing as a popularity contest. But we need instead to focus on content that is attracting the people who are most likely to buy from you, whether that is the majority of folks or not.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

AUGUST 26, 2014

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Biznology

MARCH 26, 2015

It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing. Videos have a greater tendency to go viral when compared to articles or images because they are more of an experience for the viewer.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

DECEMBER 13, 2018

Viral sweepstakes or something similar will help drive engagement on your holiday videos and encourage readers to share. But it’s simple to get started and doesn’t take more than a few hours to get going, so give it a try. Run a Giveaway or Contest. If you want to boost your reach and engagement, consider running a giveaway or a contest.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Biznology

JUNE 26, 2018

But influencer marketing is only secondarily an SEO strategy, it’s primarily a buzz marketing, word-of-mouth marketing, and viral marketing strategy–and tactic as well.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

DECEMBER 22, 2016

After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. As a result, plan for 2017 to start paying for your “viral” content. How do you get those posts to be popular in the first place?

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

JULY 11, 2019

Keep content focused on drawing leads for sales, not viral content that only increases traffic for a short duration. Ensure that you classify leads as either qualified or not, and then build strategies specifically around converting qualified leads. You’re Not Using the Right Metrics or KPIs.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

APRIL 17, 2013

Attacks can go viral in hours, and your response has to be in real time. Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers. You no longer have the luxury to think.

Public Relations 80

Public Relations Brand Identity Branding Viral Marketing 80

Biznology

MAY 20, 2015

Using cognitive analytics, we were able to analyze viral commenting on videos, and to quantitatively prove that engagement with the creative message changed perception of the brand. This Thursday, I look forward to being reminded that we all have opportunity to take risks in measuring and proving the value of our marketing efforts.

Advertising Agencies 80

Advertising Agencies Viral Marketing CMO Analytics 80

Biznology

NOVEMBER 1, 2016

“If you build it, they will come” never works so we get to be the vanguard of the movement, sparking and catalyzing all viral-making fun! Sounds easy, but easier said than done.

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Biznology

NOVEMBER 17, 2014

Agile Marketing B2B Marketing Content Marketing Influencer Marketing Internet Marketing Offline Marketing Outreach Marketing Public Relations Reputation Management Social Business Social Media Marketing Viral Marketing brand images cause related Future trends millenials re-branding'

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

MAY 10, 2012

“Going viral” is the holy grail of content marketing, and though it’s unrealistic to expect your marketing to spread far and wide, some of the most successful viral campaigns are worth examining for their lessons. Putting It All Together. Here are a few quick examples of effective content marketing.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

JANUARY 9, 2014

This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. This tool is essentially a search engine for the “social web,” which provides users with the opportunity to explore social trends, viral content, and influencers.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? PLAN THEM: “Chance favors only the prepared mind,” said Louis Pasteur.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

JULY 25, 2014

Images, however, are fun, powerful inducements to engagement, and increase your chances of going viral! Of course, not every situation calls for images (no need to reply to your mentions on Twitter with a picture). Most top social media outlets – increasingly – facilitate image sharing.

Social Media 80

Social Media Media Copywriting Barriers 80

Biznology

JULY 28, 2014

Specifically, viral reach has been reined in – frustrating marketers who are seeing a dip in engagement rates with their content. Some of the most recent modifications to Facebook have made it more difficult for marketers to get their messages across, at least in the ways they are accustomed to reaching their audiences on the social network.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

JULY 27, 2016

The way I see it, Pokémon Go is the first real viral success of augmented and virtual reality. The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. But it’s certainly not the first effort.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Biznology

APRIL 2, 2012

Viral videos are the new badge of honor among ad agencies. Yes, the viewing numbers still seem relatively small, compared to TV, but remember, the price is zero–a lot less than buying TV ad time. But something else is at work here. It’s one thing to pay to have an ad aired and rack up big viewership numbers.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

DECEMBER 20, 2011

Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11!

Wikipedia 80

Wikipedia Viral Marketing Social Media Spending 80

Biznology

OCTOBER 25, 2013

Putting false words in dead leaders’ mouths and other viral memes with the wrong attribution speak to a larger issue of social sharing and how that relates to your business reputation. Records of speeches that Churchill really did make reflect the values in this misquote and he would likely not mind too much. It’s the principle, though.

Viral Marketing 80

Viral Marketing Social Media Marketing Management Internet Marketing 80

Biznology

JANUARY 8, 2014

At our fingertips are the tools to enable instantaneous viral and global communications. We can create and curate relevant content and promote the fact that our organizations have multiple ways to engage with key stakeholders. Things should be going very well.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

JANUARY 26, 2015

You’ve got a lot better chance of winning hearts, minds, and customers via viral content marketing. That said, I’m a firm believer that there’s a lot better ways to gain attention online than through embarrassing social media scandals. How can you avoid making BlackBerry’s mistake online? The answer isn’t simple.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

MARCH 14, 2014

Another example of how emotional advertising or “branded entertainment” can become viral appeared at the Oscars, when Ellen DeGeneres took a “selfie” of herself surrounded by stars with her Samsung smart phone.

Advertisements 80

Advertisements Advertising Paid Search Agency Brand Identity 80

Biznology

NOVEMBER 11, 2015

That doesn’t mean you expect your content to go viral. Easier said than done, but the time you spend crafting a story strategy rather than pumping out more mediocre content will be rewarded. Make it Shareable. Hint: it’s almost certainly not going to.) But you do want folks who are your fans to be able to share it easily.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

NOVEMBER 4, 2015

An app he developed called Yo briefly became a viral phenomenon in 2014. The youngest speaker, 17-year-old Zach Latta , tested out of high school and moved to San Francisco with his parent’s permission to make his fortune. His current startup is helping to imbue secondary school students with a love of coding.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

APRIL 19, 2013

Ultimately, you have to view social media as part of your marketing mix, even if creating the next great viral video isn’t a logical step for your business and your brand. Think Quora and LinkedIn, both of which have social components to them that allow for great intel gathering.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

FEBRUARY 13, 2013

But everyone loves the idea of being the next viral sensation. That’s why a variety of content aimed at audience members in the various stages of the buying cycle will be more productive at keeping your cash registers ringing consistently. Swinging for the Fences. Pardon the sports metaphor. I know everyone’s not a fan.

Content Marketing 80

Content Marketing Content Marketing & Strategy Buying Cycle 80

Biznology

OCTOBER 6, 2015

Marc provided the strategy, Christian provided the tactics, and Daniel provided the most compelling case study on intentionally going viral I have ever seen and, including getting onto the first page of reddit , a holy grail we in the industry have all but given up on. My three speakers did an amazing job.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. The Language of Business is Moving Faster Than You Are. Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MARCH 19, 2014

It was Ellen’s celebrity selfie gone viral. What was the most memorable moment of this year’s Oscars? Lupito Nyong’o''s amazing, A+ speech? The pizza delivery? It was a commercial success.

Television marketing 80

Television marketing Advertisements Advertising Mobile Advertising 80

Biznology

MAY 20, 2010

Viral videos of stupid human tricks and other things created for the sole purpose of giving people the same escape I sought as a boy. Interestingly enough, I always felt better after reading that section, because a good laugh is like a tonic or an elixir, and has therapeutic properties.

Best Practices 80

Best Practices Wikipedia Viral Marketing Internet Marketing 80

Biznology

MARCH 11, 2013

The videos produced by your colleagues in Asia or South America may not become as viral as Gangnam Style, but you probably can identify yourself with them more than you would do with Psy.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Biznology

JANUARY 17, 2012

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

NOVEMBER 21, 2012

Social media is being applied across the B2B marketing spectrum, from prospecting via viral pass-along, to enhancing customer relationships, to surfacing and solving customer service problems. Social media, for example, has created an easy, low-cost way for companies to build communities and foster engagement.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

OCTOBER 22, 2012

If you ever want your social media activity to go viral, case studies indicate it is more likely to happen on YouTube than any other social network. VIEWS ( YOUTUBE ): If your brand is on YouTube, views are valuable currency. Views are turbo-chargers for your search rank, especially since YouTube is the #2 search engine.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80