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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion. Here are three key takeaways from the webinar: What is viral content?

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The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Viral content should be simple, unexpected, concrete, credible, emotional, and story-generating (or SUCCESs). The result?

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Viral High, Viral Hangover

grow - Practical Marketing Solutions

A guest post by {grow} community member Adam Toporek. A few weeks ago, a blog post of mine went viral on Twitter. When you got over 1,300 page views in a few minutes,  I figured either a post had gone viral or you had blackmailed Matt Cutts. ME:  Going viral just is not what it is cracked up to be. Everybody dreams of going viral but it was no big deal. ME: 2 million!

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Is there a formula for viral content?

grow - Practical Marketing Solutions

And yet, we’re all looking for that magic viral “formula” right?  In the past when I’ve had a blog post go viral, I’ve tried to make an effort to write something that will catch fire again and can rarely reproduce that effect. Blogging best practices Content Marketing viral content viral marketingYou Can’t Manufacture Authenticity.

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Viral Content Reverse Engineering Strategy

B2B Marketing Insider

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy dips of popularity personal touch reverse engineering method user experience viral content

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Upworthy’s Top Takeaways For Creating Viral Content

It's All About Revenue

Here are some tips every content marketer can learn from to support viral content: 1. If their friends who haven’t heard of you share, you have a way better shot t viral gold. Where do you find inspiration for creating viral headlines and social content? by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. Write 25 titles.

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Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by going viral. viral hit isn’t a matter of luck. One of the biggest takeaways was that the most common emotions associated with viral images were overwhelmingly positive. So what’s the secret?

40 million people can’t be wrong — The secrets of viral

grow - Practical Marketing Solutions

In it, he chronicled his journey from early viral sensation to creating a respected media channel boasting 40 million unique visitors. Having spent more than 10 years studying his successes and failures to find the formula for “going viral,” Peretti is uniquely qualified to help marketers create content that gets shared. By Kerry Gorgone, {grow} Contributing Columnist.

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The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality. Common Characteristics of Viral Videos.

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Why Some Things Go Viral — And Others Don’t [Video]

Hubspot

Well, it helps to create content that's poised to go viral, of course. For a piece of content to go viral, each viewer has to generate at least one more viewer, on average. The "super-sharers," though, are actually responsible for over 80% of shares that make content go viral -- so the trick is to find and reach those people. Social Media Video Content Marketing Daily IGSS

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Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger

Fearless Competitor

Going viral is not just chance. Tips on how you can make your product go viral. Author : Buffer, Inc Website : [link] --> The post Contagious – Why do some things go viral? Interviews & Guest Appearances Dr. Jonah Berger Find New Customers Marketing Made Simple TV Viral marketing Buffer. In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn: Why most word of mouth takes place off-line.

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Breaking Down Virality: An Analysis of 4 Posts That Went Viral

Hubspot

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts. 1) "Dad Sings Anti-Bullying Song to Daughter". affected BuzzFeed’s traffic.

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3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. The #TacoEmojiEngine campaign lives on Twitter, where trends are a way for users to gauge which topics are going viral that they are most likely to care about based on their interests, network, and location. Powerpuff Yourself.

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Kittens & Bacon: The Most Viral Infographic Ever

Modern B2B Marketing

See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Mysterious, majestic creations, cats and bacon have totally taken the Internet by storm.

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The Real Value of Viral for Businesses

Synecore

Today I’d like to share my two cents on the concept of viral. With the growing importance of digital marketing in general and social media marketing in particular, the word “viral,” along with the sentiment behind it, seems to be gaining more and more traction. Indeed, one could say the very notion of viral has, well, gone viral. Is It Viral-Worthy?

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Elements Of A Viral Marketing Campaign

B2B Marketing Insider

The post Elements Of A Viral Marketing Campaign appeared first on Marketing Insider Group. There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age. Content Marketing

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Creating Viral Content Comes Down to Just Letting Go

Vertical Response

The post Creating Viral Content Comes Down to Just Letting Go appeared first on VerticalResponse Blog. Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. Ice is back and the roads will glisten.

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The Psychology Behind the Emotions that Spur Viral Content

Content Standard

Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. While our negative emotions might make us more creative, our research showed that we tend to associate positive emotions with viral content.

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Social Media Marketing 101: What Makes Content Go Viral?

Synecore

The term “viral” is on everyone’s lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Does viral content tend to have certain characteristics that lend to its success? Simply put, what makes content go viral? IS IT VIRAL? Why do we love it? IT’S ALIVE!

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Infographic of the Week: Understanding Viral Content Marketing

Ad Your Comment Here

Voltier Digital takes a top level look at what “going viral” is all about. There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread.   In this infographic, they walk through some of the factors influencing virility directly, and hopefully give some food for thought as you construct your next viral! Infographics Information graphics Marketing Viral marketing voltier digitalDon’t plan on printing it out though, it’s a looooong one.

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Measuring the Success of Virality

B2B Marketing Insider

The post Measuring the Success of Virality appeared first on Marketing Insider Group. The good news […]. Content Marketing

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5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)

Contently

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. The also story went viral on Reddit, reaching the third spot on the homepage. Would his signal hold? Watch it  here.) Not GE.

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How to Make News Content Viral Using People-Based Marketing

Webbiquity

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson. The most important technique to date is through people-based marketing. Introduction to people-based marketing.

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The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

Hubspot

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? The top viral emotions tend to be extremely positive, which echoes previous research. Intrigued?

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Encore: Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger

Fearless Competitor

Going viral is not just chance. Tips on how you can make your product go viral. Author : Buffer, Inc Website : [link] --> The post Encore: Contagious – Why do some things go viral? Interviews & Guest Appearances Contagious Dr. Jonah Berger Marketing Made Simple TV Viral marketing Buffer. You will learn: Why most word of mouth takes place off-line.

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13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce

Hubspot

Targeting this audience and tapping into their unvoiced frustrations led to one of BuzzFeed’s most viral posts of all time. Upworthy wanted to prove that it wasn’t just cat videos that would go viral -- and it turns out, they had a point. BuzzFeed has tripled its monthly unique visitor counts over the last 24 months, from 4.3 million to 19.3 million. ” quiz.

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Help Me Out! This CX Story DESERVES to Go Viral

Haley Marketing

This CX Story DESERVES to Go Viral appeared first on Haley Marketing Group. What we say about customer service stories spreading like wildfire isn't lip service – it's a fact. Case in point? Zulily got a ton of exposure from this Mashable post about a coat exchange – it was shared over 8,000 times in just a few days! Pretty impressive; but when it comes to outrageous customer service.

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Interesting Infographics: How To Make Your Content Go Viral

LEADership

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns? Neglect emotional appeal. having audiences question themselves).

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How Video Marketing Killed the Viral Star…

CMO Essentials

From a marketing standpoint, think of viral videos like the arms of a T-Rex – they’re not gone, but they’re pretty much useless. The fact is, the majority of marketers who use video aren’t trying to go viral anymore; they’re aiming to deliver value – to their organizations, to their viewers, or to both. Your priority for this quarter is to make a viral video! ”.

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The Viral Power of Storytelling

Opentopic

The post The Viral Power of Storytelling appeared first on Opentopic. In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and knowledge; they know the tricks and cannot stand. Brands & Marketers

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How do you make your content go viral — offline?

grow - Practical Marketing Solutions

communication tools to break through the clutter and move our marketing message virally through Procurement, through corporate gatekeepers, and into the hearts and minds of executive decision-makers? You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. Budgets and resources have been cut. is here.

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Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape

Contently

That’s what made  Watch the Stove  a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. Once  Watch the Stove  went viral, however, everyone started writing about it:  Time ,  BuzzFeed ,  Billboard , and more. ” The post Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape appeared first on The Content Strategist. Brands Featured viralHe checked his phone. Nothing. That sounds good.”

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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

Hubspot

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign. The Most Viral Emotions.

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Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. I was seeking an example where a commercial was so amusing or emotionally moving, people were sharing it even further with their friends online. Thanks Mom!

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Meet the new Queen of Viral Video

grow - Practical Marketing Solutions

The video I’ve featured today was a turning point for her young career because for the first time she truly reached a “viral status.&# I think you’ll love her video and in this interview, she describes what it was like to get 700,000 views for one piece of video content. ME: So tell me about your “Oh My God moment” when you realized you had produced a viral video.

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Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]

Ad Your Comment Here

A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Author of Contagious. Key takeaways: Why do things go viral? Things don’t go viral because of cats. Conferences & Events Toolkit #IUNY13 Fast Company Innovation Uncensored jonah berger viral wharton business school

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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent

One of the most-viral campaigns of all time, BlendTec’s Will it Blend , managed to make heavy-duty blenders humorous and worthy of being shared. Step #14: Realize Creating Viral Content Isn’t Simple. There’s no set formula for viral content. If your first attempts at content marketing don’t go viral, do not become discouraged. Content marketing is hot. It shouldn’t be.

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The Emotional Combinations That Make Stories Go Viral

Opentopic

Opentopic blog >> hbr.org Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared. New work from Jacopo Staiano of Sorbonne University and Marco. Marketing Technology Cmo Digital Marketing undefined

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7 Essential Functions for Viral Facebook Contests

WindMill Networking

You are not alone, viral marketing is what everyone … Continue Reading 7 Essential Functions for Viral Facebook Contests by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Social Media Contests Facebook facebook features Gambling games Likes Online Communities Sweepstakes viral marketing After the recent change of the Facebook promotion guidelines you can run contests on your timeline with a single post. But if besides engagement you also want to grow your email list and community, you should use apps.

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The Science of a Great TED Talk: What Makes a Speech Go Viral

Hubspot

Getting chosen to speak at a TED conference is no easy feat. Attending a TED conference -- as in, sitting in the audience -- is a little like applying for college, with a short essay-style application including questions like "What are you passionate about?" But to speak at a conference is even harder. Who gets chosen to speak? you name it," according to 2014''s call-to-action for TED speakers.

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