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B2B Reads: Work Flexibility, Strategic Innovation, & Your Leadership Point of View

Heinz Marketing

The Future of Flexibility At Work. Based on years of research, a great outline of the downsides of work-life accommodation and boundaryless working and includes the tenets that organizations should follow as they develop their own flexibility programs and policies. How To Recover After Making A Bad Decision At Work.

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Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. Final Thoughts.

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Spiceworks Ziff Davis Study Identifies Remote Work Drivers and Drawbacks with Conflicting Views Depending on Role, Geographic Location, and Office Ownership

SWZD

Remote work survey of 400+ IT Pros uncovers the benefits and challenges of implementing a fully or hybrid-remote workplace model, and the technologies to support a remote workforce.

Studies 62
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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. View Count: This one’s a no-brainer.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. and average view time by 62.6%.” Known visitors spent on average twice as long viewing content as unknown visitors. Familiarity breeds intent.

Research 349
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Why GA4 Is So Awful and What to Do About It

Marketing Insider Group

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Learn about the event-based tracking system, and see how it can offer a more nuanced view of user behavior. It’s about ensuring that all your marketing efforts are aligned and working towards the same goal.