Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. I do believe real thought leadership marketing is possible, but very few companies are embracing this view of it. About Eric Wittlake.

Thought Leadership 100

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Digital B2B Marketing

DECEMBER 4, 2012

A good valuation methodology lets you look beyond the results of a current campaign and get a better view into the long term impact it will have on your business. Share your view in the comments below or with me on Twitter (@wittlake). Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 via Wikimedia Commons.

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Digital B2B Marketing

JANUARY 19, 2012

Since it was shared by Ford (not a personal connection I would trust to have an unbiased view) this isn’t a recommendation I trust. According to Wikipedia, Ford has 164,000 employees. Example: Included in search results for “best cars” because it was shared by Ford on Google+: Ford.com.

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