WebMarketCentral

SEPTEMBER 10, 2009

high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. Exposure —even for clients in very niche b2b markets (e.g. Search —based on experience, it can take weeks for Google to pick up a press release posted on a client website.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

FEBRUARY 5, 2007

More than 30% of recipients viewed the CD; 6% entered into active sales cycles, and a third of those became clients, producing more than $500,000 in revenue. The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo!

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

APRIL 14, 2009

How can you view your website the way search engines see it? How To Walk A Mile In A Search Engine’s Shoes by Search Engine Land Matt McGee explains how to use the search engines' webmaster tools, the site:yourdomain.com search command, and free third-party SEO tools like SEO Browser to determine how search engines view your site.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

APRIL 11, 2008

Those top bloggers reach 100,000 page views per month. 100,000 page views per month is the stratosphere. A tireless few bloggers reach six figures." For perspective, if your blog gets more than a handful visitors per day, it's doing better than 99% of the blogs in existence. The bottom line is to keep blogging in perspective.

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JULY 30, 2009

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. John Wanamaker 's observation that " “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is still (largely) true.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

AUGUST 27, 2007

While 95% of marketers view their own websites as the best sources of leads, B2B technology buyers seek out a wider range of sites. 84% of buyers view directory/syndicator sites as very important, and 64% investigate publication and analyst sites. Put your content where your buyers are looking.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? Introduction to Google Search Quality by The Official Google Blog Since Google is the most important search engine for SEOs, it's helpful to understand how its engineers view search. When is including a meta description tag important (and when isn't it)?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

OCTOBER 3, 2007

It lets you create a personalized microsite portal for each prospect; the prospect simply enters their name, and then views virtually anything you'd like to show them: web pages, personalized content, etc. The demo I viewed, much like the I Present to You! developed using the web tool of your choice. I Present to You!

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

SEPTEMBER 25, 2008

There is an extremely low chance that a blogger will write about you based on getting press release, but a pretty darn good chance that he/she will view you as a spammer and ignore any subsequent emails you send. This is likely to do your company or your client more harm than good. Imagine it's a phone call instead of an email.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

JANUARY 24, 2008

Chinese Food and Chocolate Pudding: SEO And Paid Search Go Together by MediaPost Search Insider Writer Tony Orelli shows how organic SEO and paid search work together to maximize website traffic, concluding " we can no longer view SEO and paid search as separate efforts, but two complementary disciplines within your overall marketing mix."

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

SEPTEMBER 14, 2007

The return on PR spending is viewed as the most difficult to measure. Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI. Thinking of bringing SEM and SEO in-house?

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

JULY 7, 2008

Their prospective buyers, on the other hand, view case studies, new research, and how-to guides for better using a product or service as the top three, ranking all fairly closely. Content becomes must-read (or must-view) by appealing to one or more of these top five job-related emotions: A.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

NOVEMBER 23, 2009

Great for viewing the differences between "traditional" and real-time search results. Their suite of apps ranges from simple branded buttons to social commerce tools, advertising and social rewards programs. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

MARCH 4, 2009

It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

DECEMBER 22, 2008

While the two groups certainly didn't come away agreeing with each other, they did at least increase their understanding of the other group's point of view. For example, at one gathering he insisted on seating Hummer executives at the same table with green bloggers.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

NOVEMBER 13, 2007

While developing relevant content for your corporate website is still important for PR and SEO purposes, writing and promoting a blog establishes credibility in a way that articles viewed as "vendor content" can't. social tagging, thought leadership content, SEO, social media tagging, blogs, industry blog del.icio.us

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

APRIL 27, 2009

4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier. ("End Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

NOVEMBER 16, 2009

title tags, and viewing SEO as a one-time process rather than an ongoing discipline. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

FEBRUARY 20, 2007

Third is reverse domains: what specific organizations are visiting your website frequently, and how many pages they are viewing. Needless to say, your website should be naturally search optimized for these terms as well.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

DECEMBER 3, 2009

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

JULY 11, 2007

You can view other samples of their online marketing work here. Their own site is surprisingly bland (a "shoemaker's children" kind of thing perhaps?); a bit of geek insight as to how they produced the Mercedes site would have been fascinating.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

NOVEMBER 17, 2008

That's why "how to create a viral YouTube video" has had about 17,000 views, while Harry Potter and the mysterious ticking noise has had 54 million. Entertainment: while widgets which are practical rather than entertaining can go viral, the most successful viral campaigns are either fun or very amusing.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JULY 11, 2006

And in the age of Tivo and a billion Web sites, useful information has far more power than anything viewed as marketing fluff. Increasing media fragmentation makes traditional mass market advertising obsolete (an idea noted here previously ). People aren't "markets," they're individuals. Finally, Blogwild! :

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

DECEMBER 18, 2007

Then the prospect views some other discussion threads and notices that John Doe has provided thoughtful, non-promotional responses in several instances. Suppose, for example, that a business prospect asks a forum question about your particular technology area. John Doe, a consultant with your company, provides a helpful and unbiased response.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 1, 2009

Click the radio button to select Placement Performance (View performance data for content network sites where your ad has been shown). Login to your AdWords account, then click Reports under the Reporting tab. In the Report Center, click "Create a New Report." Name your report, then click the Create Report button.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

JUNE 26, 2008

It is best suited for brand managers and market researchers who view themselves as cutting-edge, early adopter types willing to work with an early-stage product and help shape its development.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

AUGUST 10, 2009

YouTube generates enormous views, but isn't appropriate for every brand. The first is that marketers need to choose the right social media platforms to support their business objectives rather than focusing merely on traffic numbers.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 7 Friendster 47 1,454,029 -20.0% 7 Naymz 12,476 522,953 +93.2% 8 Reddit 3,777 4,908,990 +114.6% 8 StumbleUpon 832 4,418,609 +38.6%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JULY 9, 2008

Virtual visitors to an event can: network with peers at the show, exhibitors and sponsors (through online chat); get documents (beyond the normal limited tradeshow marketing collateral, since the booth rep can now provide any document from within their organization); view a presentation (similar to a webinar) and ask questions; chat with a booth rep; (..)

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

APRIL 2, 2009

Some of the sites and tools viewed as highly promising just a couple of years ago have virtually disappeared, while others (e.g., A skilled social media consultant knows how to use various tools to maximize the effectiveness of outreach. Updates—finally, the social media landscape is extremely dynamic.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 18, 2008

My first post on this topic looked at one possible answer, "post-click marketing" services that extract visitor IP information from your website log files, filter out ISPs and then match remaining network information to various databases to show you, in real time, who is visiting your website and what information they are viewing.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

JULY 31, 2006

Content-based ad networks are close, because those ads are most likely to be viewed by people within a distinct target market. Micromedia can take a wide variety of forms. Most blogs are a form of micromedia.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

AUGUST 25, 2008

SpaceTime'sâ„¢ 3D Web Search lets you choose a search engine from the drop down menu, type in your search term and view all your search results at once in a slick 3D interface. SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, Flickr and Images all in one 3D space.

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area.

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20