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Horror & Hot Leads: Vidyard Presents Stranger Views

Vidyard

Cue the intro music, STRANGER VIEWS! Binge-watch the entire Stranger Views Season, below: The post Horror & Hot Leads: Vidyard Presents Stranger Views appeared first on Vidyard. What do you do when you find out someone’s been watching (your videos) from the the Upside Down?

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Why Views Don’t Count: Video Metrics that Actually Measure Success

Vidyard

So you’ve created a video, shared it online, sat back, and watched the views climb. If views were the best measure of success, then why aren’t those viewers pouring in to the sales team? Click-through rate measures the percentage of people that viewed your video who also clicked through to your website. Not so fast.

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Why Four Billion Video Views Means a lot, Even to B2B Marketers

Vidyard

Most notably, Facebook users now view more than four billion videos a day on the social network. YouTube and Facebook are great distribution channels to reach your audiences, but not the best hosting platforms for B2B businesses that have different goals than just view counts. Look out YouTube. Here comes Facebook.

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Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!

Vidyard

Pushing video viewing history data into leads’ individual records allows you to better segment, nurture, and score your prospects based on the types of videos they watch on your website, and just how long these videos hold their attention for. Prospect #1 hits multiple pages, views a few blog entries, and downloads an eBook.

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Video view counts or filling the funnel: What are your goals and how are you tracking them?

Vidyard

View counts, view counts, view counts. How many times have you heard people referencing the number of views of a video as the measure of success? I can almost hear Jerry Seinfeld or Larry David yelling “enough with the view counts, already!” “THIS video got 10,000 views and THAT video got 15,000.

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Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views

Vidyard

Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow. The post Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views appeared first on Vidyard.

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Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise

Vidyard

business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. Nearly 60% of participants remembered zero emails within 48 hours of viewing them. Carmen Simon , Ph.D.,

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