Paul Gillin

APRIL 28, 2013

With the specter of the Boston Marathon bombings still looming large in the rear-view mirror, the lack of security at last night’s White House Correspondents Association dinner surprised me. ’s party at the White House Correspondents Dinner.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

APRIL 25, 2011

The view below shows the location of natural and glacial aquifers in the U.S., One of the really innovation features of Earth Knowledge is a Google Maps mashup that delivers selected content contributed by partners in a striking visual style.

Curation 50

Curation Examples Content Ad Agencies 50

Paul Gillin

JULY 26, 2015

The surrounding valley is beautiful, and the view from Mt. Being 350 miles away from family creates pressures that constantly weighed on Dana’s conscience. The only way to know if this area was right for us was to move here. There’s a lot to like about the Reading area. Penn is stunning in places.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

JULY 8, 2010

Make it clear that your opinions are your own and do not necessarily reflect the views of the corporation. See Policy Regarding Communications with Press and Analysts. No Legal Commentary. Stay away from discussing items of a legal nature. Use Video Responsibly.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 3, 2014

If you’re logged into Facebook, you can also view private conversations among your own friends. Casual conversations between friends are obviously less prone to manipulation than reviews that are intended for a large audience. WhoDoYou assigns a rating score to some businesses, but the algorithm used to calculate it is secret and unclear.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

JUNE 4, 2010

Media is increasingly an echo chamber in which we choose to listen to people who share our views. Echo chambers aren’t necessarily bad, but if that’s the only place you ever talk, you’ll never hear other points of view.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

NOVEMBER 20, 2013

In my view, such a disclosure effectively invalidates the recommendation. Think of it: If someone recommends a product or company on your Facebook timeline and adds that they were paid to do so, what does that do to the credibility of that recommendation? And I might think less highly of that individual as well.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

MARCH 17, 2013

I think it’s a shame that Steve Jobs, who gave away very little of the wealth he accumulated, is viewed more positively than a man who seems determined to spend the rest of his life tackling some of the world’s toughest health and humanitarian issues. Related articles. Bill Gates Bashes Capitalism.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Spending 50

Paul Gillin

OCTOBER 9, 2014

Privacy is important to a vocal minority, but in my view the vast majority of Facebook users couldn’t care less. Ello’s only major distinction is in the way it handles personal data. The problem with that strategy is a few people really care.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JULY 29, 2011

Although many people are aware that traditional metrics like page views, visitors, followers and likes are poor indicators of success, the vast majority of marketers I speak to still focus on these overly simplistic criteria. These numbers may be of little value, but at least they’re understandable.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

DECEMBER 18, 2012

With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen. Most customer attacks don’t go viral, but they can be effective even without big numbers.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 18, 2013

These metrics should be meaningful to the business, not just page views and visits. You don’t need to be active on every social network, but you do need to understand the culture of the ones that matter and you do need to respond to customers when they ask questions or talk about you there. Have metrics in place to measure results.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

APRIL 27, 2012

View more presentations from SugarCRM. The tools made it easy to find information and expertise by consulting friends. Those same capabilities could be useful as a formal part of the business process. Social: Session 1: Social Selling – The IBM Transformation.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 17, 2012

It’s become the most popular internal social site in the company” with 340,000 page views and more than 200 comments, Lynch said. “We’ve “The decision to use social media to communicate the renovation plans to employees was controversial at first because news has always been top-down.”

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 15, 2011

That’s why prospects have always viewed case studies with suspicion. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. Case studies also don’t answer the questions prospective buyers really have. Today, they mainly ignore them.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 5, 2011

View more presentations from Paul Gillin. Make me look smart, because I’ll return the favor. But please, save the postage stamp. My presentation to this week’s DMA conference is below. 10 Things Direct Marketers Can Do to Take Advantage of Social Media.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JULY 29, 2010

For example, it can analyze content that generates a lot of views or clicks and deliver more source material just like it to the curator. There’s intelligence on the front end, too. CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. CIThread is still pretty early stage.

Curation 50

Curation Enterprise Management Web 2.0 Content 50

Paul Gillin

AUGUST 26, 2011

The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. million likes, it’s doing pretty well. The ads have spawned parodies, but Thul says the company is pretty sanguine about them. “If

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MAY 13, 2010

These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Every page of your website should have an invitation for visitors to become prospects. Why would you want to miss any chance to turn an interested passerby into a lead? Are your pages easy to share?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

DECEMBER 1, 2010

Like Gates, he has an uncanny ability to find a logical path to a decision or point of view. Like Gates, he has an uncanny ability to find a logical path to a decision or point of view. BTW, Zuckerberg reminded me of a young Bill Gates in looks, mannerisms and the clarity with which he sees complex issues. <strong>4.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 10, 2010

Go to “View –> Filename filters.” Now you’re going to create a filter in FileZilla to download and upload only PHP files. This will save you a lot of time because you won’t be sending large image and audio files back and forth. and choose “Edit filter rules…” Create a new rule called “PHP” or whatever you want.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

OCTOBER 12, 2011

Even organizations that are traditionally viewed as hidebound, like the U.S. The culture punishes failure. We’re migrating away from that. Every company is trying to realize that it’s not really a failure; it’s learning. military, treat every mission As an analytical exercise.

Enterprise Management 50

Enterprise Management Work Management Burn Rate Forecasting 50

Paul Gillin

JANUARY 16, 2012

Content can be organized by various views, including a paper.li -like custom news page and topical filtering. Users can view a stream of user comments in a Twitter-like view. Survey/poll results can also be viewed instantly. “This is the destination for all your work actions.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 2, 2012

In his view, lead qualification is a far more productive investment than lead generation because it focuses sales resources on the opportunities that have the highest conversion potential and the greatest long-term value. These tactics can generate a lot of names, but not many qualified leads.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JUNE 26, 2013

In my view: Major League Baseball needs a pitch clock. I still remember watching Jerry Koosman pitch a complete game in the final match of the 1969 World Series. Complete games are almost an oddity today. There have been many proposals to limit the length of games. Here’s a good roundup published last year.

Allocation 50

Allocation Wikipedia Lead Ranking Lead Scoring 50

Paul Gillin

SEPTEMBER 15, 2011

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JUNE 24, 2010

In other words, if certain page views are more valuable than others, then an increase in traffic and session time could be a good starting metric for evaluating ROI. Look at page views per visit, time spent on site and visitor paths to identify what percentage of Twitter visitors become leads or customers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

If the problem affects just a few people, ask them to follow you, then send a direct message with an e-mail address or phone number to resolve the issue out of public view. Address affected parties, not spectators. If you know nothing about the issue being discussed, send a tweet stating that you’re looking into the problem.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 9, 2012

This week Federated Media showed off StyleUnited , a new P&G community for “want it all women” that logged one million page views in its first three months and is already driving new sales. Support From the Top. More important, though, is the support shown by top executives like McDonald and Pritchard.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Amazon 50