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Onalytica B2B
OCTOBER 4, 2017
Quantitative indicators: Are you reaching your target audience – according to location, demographic, views and engagement? Having either too much of a short term view or too much of a long term view can be detrimental to motivation and success. Short term view/first 3-6 months: Positive brand references and mentions.
Onalytica B2B
APRIL 6, 2017
While of course there’s no doubt that these people do hold influence, this is viewing influencer marketing through an advertising lens, where brands will work with influencers on a transactional, financial basis, with the intention of exposing their brand to this influencer’s audience.
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Onalytica B2B
APRIL 3, 2018
While we advocate the fact that if you view influencer marketing as a long-term strategy you can build organic relationships with influencers without paying them a penny, there are some circumstances when payment of some sort may be appropriate. Casey Neistat – Make it Count.
Onalytica B2B
OCTOBER 26, 2017
Even for very proven, public companies like NETSCOUT, harmonizing our views on important topics with known experts, analysts and influencers is fundamentally important. In the B2B space generally, I find Onalyca’s views, practical guides and thought leadership helpful in my pursuits of finding the right voices that matter.
Onalytica B2B
APRIL 20, 2017
Ensure that content is an integral part of your marketing team’s strategy so that there’s plenty of content for your team to be sharing- after all, if every employee shares your content, think how many views, leads and sales this could potentially facilitate. Make it the norm. Have any of these leads converted into sales?
Onalytica B2B
APRIL 26, 2018
We understand that brands opt for what seems like the easier route of working with the larger, macro influencers in the view that their large follower numbers will give them access to a larger audience, but what proportion of that audience are actually relevant? View influencers the same way. 8) Approach influencers like people.
Onalytica B2B
MARCH 22, 2017
While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them.
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