Industrial Marketing Today

NOVEMBER 5, 2010

Click here to view the embedded video. Goals (conversions): View multiple “thank an engineer” videos. View system block diagrams or other ti.com portal pages. 176K Conversions: 151K video views and the 25K “further actions” people took from the landing page to other areas on ti.com. Click here to view the embedded video.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Industrial Marketing Today

JANUARY 10, 2011

Click here to view the embedded video. Click here to view the embedded video. Click here to view the embedded video. These manufacturers may not be a household brand name like Coca-Cola but they are global leaders in their respective industries. Tyco Flow Control. Miller Electric Manufacturing Co. Thermo Fisher Scientific.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

OCTOBER 14, 2011

View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. Click here to view the embedded video. Confused about Inbound Marketing? Never heard of it? In the past I’ve written about manufacturers such as Indium Corporation and Miller Electric Manufacturing Co.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

NOVEMBER 14, 2010

Click here to view the embedded video. He is not alone in his point of view. The discontent begins to rise in how the two sides view each other’s priorities, tactics and roles. Here’s a video on an engineer’s scorn for marketing (from productmarketing.com, a blog by Pragmatic Marketing ). So far so good.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

AUGUST 10, 2012

Do you agree or do you have a different point of view about industrial marketing? You can download “Trends in Industrial Marketing 2012: How Manufacturers are Marketing Today” from GlobalSpec’s Website. It does require registration if aren’t already. Let me know what you think.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Industrial Marketing Today

AUGUST 1, 2011

Trying to prove ROI with data about traffic, page views and number of subscribers to your free content won’t cut it. At the end of the day, every content marketer must help sell more industrial products and services. It is as simple as that.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Industrial Marketing Today

FEBRUARY 12, 2012

Manufacturers benefit by: Viewed as a collaborative partner not just a vendor. OEMs, System Integrators and Design Engineers need more than product specifications, they need your actual products and components to plug into their designs and test their systems under real-world operating conditions.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

FEBRUARY 24, 2012

You can’t fault them for that point of view because when it comes to industrial sales, companies are faced with a limited pool of potential customers. For me, the key takeaway from the second meeting was that they wanted more sales opportunities, not just leads.

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

Industrial Marketing Today

JUNE 22, 2012

When and where necessary, plug back data from offline interactions for a complete view of marketing’s contributions to industrial sales. It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MARCH 1, 2011

Let’s switch gears for a moment and think of it from a sales point of view. Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. What does lead nurturing do for sales? IMO, the two key contributions of lead nurturing to sales are: Realigns the timing of buyers and sellers.

Lead Nurturing 60

Lead Nurturing Cold Calling Leads Lead 60

Industrial Marketing Today

JULY 1, 2011

If your subscribers have set their email client to block images (default state in Outlook, Gmail and many other programs) or view your emails in their in a preview pane, those will not be counted as opens. Open rates are unreliable because they only track emails in HTML format with a small transparent graphic.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools Blast Campaigns 60

Industrial Marketing Today

JULY 25, 2011

You can view a live version of the manufacturer’s color selector application here. Applications like online color selectors and parametric part number builders are very popular with architects, engineers and specifiers of industrial products. Disclosure: They are one of my clients).

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Industrial Marketing Today

APRIL 23, 2012

Click here to view the embedded video. Watch “It’s a Tight, Tight World!” video from Fluke Corp., a global leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions. Who can forget the wildly popular “Thank an Engineer” series of videos from Texas Instruments (TI)?

Peer-to-peer 60

Peer-to-peer Content Marketing Work Management Marketing Management 60

Industrial Marketing Today

APRIL 15, 2011

I could then select a specific manufacturer’s CAD library to view. With just two clicks, I was able to narrow down my search to Pumps, Valves & Accessories > Valves: High Pressure. The entire application is built to help engineers, designers and specifiers find the right part quickly and easily.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

MARCH 8, 2011

According to Paul’s article, traffic to element14 doubled shortly after “The Ben Heck Show” debuted and page views increased 5X – to more than 500,000 a month. See Ben Begin Building a Pinball Machine. And the results of all this hard work?

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

OCTOBER 1, 2012

Click here to view the embedded video. If you do want to go the DiY route, here is a short video from Joe Pulizzi ( @juntajoe ), the man who wrote the book on Content Marketing. He explains a basic content marketing strategy that you can implement easily.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

JANUARY 3, 2011

Readers tend to view organizations that appear open and transparent as more trustworthy. This will help in starting a two-way communication between your company and your readers leading to a community of interested prospects and loyal customers. Building trust and credibility by encouraging readers to comment on your business blog.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

JANUARY 14, 2011

View Joe’s presentation on SlideShare ). The content you produce must be relevant, valuable, and better than the competition’s.” That was the advice from Joe Pulizzi (founder of Junta42 and co-author of Get Content Get Customers ) at a Content Strategy New England meetup last year. What does all this have to do with investing?

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

FEBRUARY 21, 2011

An industrial automation parts manufacturer uses videos and animations instead of text for application notes to show their parts working in various scenarios (both internal and external views are provided).

Relevance 60

Relevance Sales Qualified Leads Sales Leads Marketing Qualified Leads 60

Industrial Marketing Today

MAY 6, 2011

This year, that view is shared by only 64% of respondents. Google was the number one non-vendor site used to do product research and the reason cited most often was that industrial marketers have improved their search strategies and are now more capable of returning relevant results.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

OCTOBER 2, 2010

Email tactics included: Placed sign up forms deep into the website Used search engine marketing (SEM) to drive traffic directly to the landing pages with sign up forms Revamped the content of the monthly e-newsletter by reviewing how the company’s videos were being viewed on YouTube and reading the comments left there Analyzed Web analytics to getter (..)

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

SEPTEMBER 1, 2011

By that I don’t mean only smartphones; you have to start thinking about your e-mails being viewed on iPads and other tablets. (See Social Media with Email Marketing – is it the Super Combo?). Same goes for mobile marketing. Need examples of effective industrial e-mail marketing?

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

JANUARY 30, 2011

Here’s the presentation from SlideShare: View the recorded webinar. I learned some advanced landing page optimization tactics from attending a webinar that was presented by Dr. McGlaughlin and sponsored by Brian Carroll, CEO of InTouch. Are your landing pages performing up to par?

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Campaigns 60

Industrial Marketing Today

OCTOBER 17, 2010

Click on the “Goals&# tab to view detailed statistics on web interactions and goal conversions from each campaign. Use the “Show&# pulldown menu and sort by “medium&#. Click on the “email&# medium or utm_source=(List Name). Once you do this, you’ll see all your email marketing campaigns.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

AUGUST 26, 2011

I am interested in hearing your views. Those are some of my suggestions for outbound marketing to complement inbound marketing. It doesn’t have to be a choice of one or the other. Are you using a mix of outbound and inbound tactics in your industrial marketing?

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

APRIL 28, 2010

The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava. There are examples and additional resources too. It is definitely worth watching and it may just inspire you to find your own blogging style. Please share with your friends and followers: No related posts.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

DECEMBER 12, 2010

For example, a site visitor with a very high level of activity (several pages visited including pricing information, downloaded white papers, and viewed online demos) would score high on engagement. A good lead scoring and management system should be flexible enough to adjust for exceptions.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

JULY 29, 2009

So, I’m leaning more towards Seth’s point of view. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. But like many b-to-b marketers, I’m not sure how it has impacted my business. Take a look at this video and decide for yourself.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 18, 2010

Gobbledygook - click for larger view If you haven’t read the original report, download the revised version from ChangeThis The Gobbledygook Manifesto by David Meerman Scott. Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 10, 2010

Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. I keep these checked to avoid any duplicate content issues. Check out this slideshow by Scott Stawarz ( @scottstawarz ) of Octavity if you want to learn more about AIOSEO.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

OCTOBER 21, 2010

She wrote, “Part of the problem is often that marketing and sales view the idea of “leads&# differently. Ardath Albee, CEO of Marketing Interactions , wrote a very interesting post about the unified definition of a high quality lead. Quality is in the eye of the beholder, if you will.”.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

JULY 29, 2010

Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools. Achinta offers his industrial clients marketing for engineers by an engineer. { I would take this a little further.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 14, 2010

I think these resources provide a well-rounded view of where things stand today. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.”

Curation 60

Curation RSS Content Marketing Web 2.0 60