Biznology

APRIL 10, 2017

A person embarking on a buyer’s journey (at the “awareness” stage) is happy to view a short explainer video that brings them up to speed on the main features and benefits. are all designed for passive viewing. Success is measured in “views” and, in some cases, call-to-action button responses (e.g.,

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Biznology

OCTOBER 18, 2021

It needs a more scientifically accurate view of a system – where anything with a causal impact is part of the system. This lens brings practical benefits such as 1) challenging the accuracy of preconceived views – just like Wonder Woman did – and 2) simplifying complexity. You miss the 3-D view. Beginning Steps.

Design 104

Design Work Management Act-On Automation 104

Biznology

DECEMBER 4, 2019

Branded content is driving a lot of page views at the Beeb, as the Brits lovingly refer to it, and the reason is because of all the work that the media company puts into their creation, working with ad partners, their marketing teams and editors.

Social Media 156

Social Media Dwell Media B2B 156

Biznology

MAY 18, 2021

Tune in to hear why Roger worries that we continue to have an archaic view of leadership – his assertion that “leadership IS communications,” and his advice for helping bosses to understand their true role. One of his clients put it succinctly: “Don’t be a jerk.”).

Consulting 197

Consulting ROI Conversion Organization 197

Biznology

MAY 25, 2017

In such a scenario, you may argue how it will only work if your user base is also willing to share that content, because if only your friends and followers view your posts your influence will not expand. Your knowledge base software can probably track shares, views, and general activity on your posts. Check your own relevance.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

APRIL 9, 2018

In addition, looking at this data longitudinally provides a clear view of content trends — which topics are rising in interest and which are falling — as well as seasonality.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

FEBRUARY 6, 2017

Did you know that vertical video ads on Snapchat have up to 9 times more completed views than horizontal video ads? With more and more video being viewed on mobile devices, is makes sense that people aren’t going to want to turn their phones horizontal to view every video that comes along. More formats. Give it try.

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80

Biznology

APRIL 12, 2021

In just the past few months, Adria has built a following on social media with millions of views on TikTok , caught the attention of the mainstream media, and is re-shaping the shapewear industry. The post Meet the New Influencers: How One Young Woman Is Using TikTok & Instagram to Re-shape an Industry appeared first on Biznology.

Consulting 104

Consulting Social Media Media Internet Marketing 104

Biznology

JANUARY 15, 2020

Buzzfeed reports that the square video format gets 30-50% more views and 80-100% more engagement in social media. Think about how much video gets viewed on mobile devices already. Considering the source, that may be optimistic, but we can all see that chatbots are becoming more numerous and useful. More square video.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

DECEMBER 6, 2021

Video messaging is a communication solution with a much better chance of being viewed and understood than an email. And sometime just trying to schedule a screen-sharing meeting to make your point can be frustrating. What is video messaging?

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Biznology

OCTOBER 23, 2017

As a result, search shows you a unique personal view that is yours alone. This won’t change how people see, but computing is about to add people-first digital boundaries that expand each person’s control over how well they live, because they can control what they look at. Personalized search already does this.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

JUNE 23, 2017

Facebook uses metrics based on social interactions like: reach , engagement , page views, and likes. To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. Although both measure conversions, Google AdWords allows for multiple conversions.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Biznology

SEPTEMBER 3, 2019

This should come as no surprise as people trust other people more than they trust advertisements or brand accounts, which can be viewed with the same skepticism that an ad does. Second, people trust your employees more than they trust your brand or even your CEO. According to a survey by the Marketing Advisory Network, 44.5%

Advertising Agencies 137

Advertising Agencies Social Media Trust Marketing Network Marketing 137

Biznology

OCTOBER 16, 2020

Are you concerned that your efforts will be viewed as performative or low impact? What questions should you ask to move them into action? What is holding you back from challenging your organization to begin this conversation?

Webinar Metrics 197

Webinar Metrics Consulting Education Conversion 197

Biznology

FEBRUARY 23, 2021

But Andy explains how company leadership can view this challenge as an opportunity to strengthen company culture, improve morale and build trust. His team recently launched RESTART to help organizations navigate COVID-19 recovery, increase vaccine compliance and support public health. These are complicated issues.

Consulting 104

Consulting Features Organization Public Relations 104

Biznology

NOVEMBER 29, 2017

More learning than ever: Students have taken to social media as a platform for fun and entertainment along with sharing views, opinions, and learning about what’s going on in the world. Let us look into the impact it has been showing on the students.

Social Media 128

Social Media Media Class Opinions 128

Biznology

OCTOBER 17, 2018

Yes, your page views, session length, open rates and CTRs are all important, but they aren’t necessarily going to give you much actionable intelligence. But only if you’re reading it regularly. Here are some things to look for. The Basics. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Biznology

MARCH 1, 2022

Rotating how you join and lead meetings will allow you to have a wide enough view of the meeting experience that will better ensure that you don’t have blind spots. . . like a tendency to not take enough breaks!”. One of the best ways to ensure any meeting’s success is by having a pre-set agenda.

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Biznology

FEBRUARY 13, 2017

One of many ways to boost your business and views on YouTube is to create a video that tells a story that’s compelling. The audience won’t click on your video if it appears it’s going to be boring. They may sit through a tutorial if it offers advice they can’t find anywhere else.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Biznology

MAY 3, 2017

One of many ways to boost your business and views on YouTube is to create a video that tells a compelling story. The audience won’t click on your video if it appears it’s going to be boring. They may sit through a tutorial if it offers advice they can’t find anywhere else.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

AUGUST 2, 2021

Marketing is in a support role, and is viewed as a cost center. This is the famous product management role that rules the roost in CPG and other consumer categories. In B2B, though, revenue responsibility lies firmly with the sales team. This may be a hard swallow for marketers who enter B2B from consumer, but that’s the way it is.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Biznology

FEBRUARY 17, 2021

Online retailers are using augmented reality combined with AI to create virtual showrooms with 360-degree views to provide buyers enhanced shopping experiences for everything from cars to clothes, to furniture. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

MAY 22, 2019

Whenever your brand posts a blog, a message on social media, or anything else, it’s viewed the same as an advertisement. However, when your employees share a message, it can be viewed as more trustworthy and authentic. It’s inauthentic, self-promotional, and your audience is skeptical of it.

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

OCTOBER 13, 2017

There you will find information on how many views, likes, and comments each of your posts has. If you are on LinkedIn mobile, then click the “See More” option in the activity section. If you are on desktop, then click where is says “See All Activity” in the section under “Your Articles & Activity.”

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Biznology

OCTOBER 15, 2018

However, recently, there have been developments that imply that there is still a great desire to view linearly – in real time. Those videos led to around 600,000 views – an outstanding number. The video views surged once the Brexit debate started. Weight Watchers. That way, they will remember to tune it.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

OCTOBER 3, 2021

I hope I’ve made a compelling case for broader marketing involvement in areas that are often viewed as the exclusive province of sales. Outbound communications to users and senior managers asking for referrals. The list goes on and on.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Biznology

APRIL 2, 2020

You can view the full webinar — including slides and audience polling — at biznology.com. We wanted to offer another way for you to access this information, so this is the slimmed-down audio of the main presentation. The webinar was hosted by Consultants Collective and moderated by its managing director, Jen McClure.

Webinar Metrics 104

Webinar Metrics Consulting Practices Best Practices 104

Biznology

OCTOBER 25, 2021

It is time for companies to stop viewing social media data as something that matters just to the social media team. In fact, they shouldn’t view it as social media data at all. I still can’t believe how many companies don’t even collect their social media data in any sort of meaningful or structured way.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Biznology

DECEMBER 30, 2016

Marketers are measuring page views and clicks. Why is ABM particularly relevant to the market in Japan? The B2B go-to-market power in Japan resides with sales. Marketing is nowhere. The little marketing that exists is frankly irrelevant to sales. But sales people care about matters like: What’s the buying power of this target company?

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Biznology

SEPTEMBER 1, 2017

They dragged me through an inventory of reports on traffic and page views and monthly comparisons and top pages and subdomains and countries and, wow, there were a lot of reports. “We can’t do that!” they screamed as one. The executives get these reports. If we don’t do them, we’ll get fired!”.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

DECEMBER 17, 2020

Mark Dancer reminded me this year of the importance of distribution channel strategy in B2B marketing— a key element of the marketing mix often viewed as mere logistics, or neglected altogether. Just think of the merchandising possibilities when you know the exact sales history of products by their placement on the shelf or in the machine.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

SEPTEMBER 17, 2021

More than 12 million people watched it live, and the concert video (below) has been viewed more than 60 million times. Fortnite (an online gaming company) also held a virtual concert featuring rappers Travis Scott and Marshmello.

Conference 104

Conference Facebook Social Media Video Marketing 104

Biznology

JUNE 1, 2020

That’s very different from the kind of video we’re happy to watch because everything in view has been thought through by a director or performer. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Multiple talking heads on a small screen?

Video Marketing 129

Video Marketing Screencast Webinar Metrics Segmentation 129

Biznology

FEBRUARY 24, 2022

So, I always viewed branding as airy fairy, hard to measure. On my side, I was trained as a data-driven, direct-response marketer. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list. But over time, I’ve begun to see the light. I’m the new Saul of Tarsus.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Biznology

MARCH 1, 2019

It’s worth noting that “tech-related videos” doubtless includes product reviews and unboxing videos on popular channels like Marques Brownlee and UnboxTherapy , so a lot of this viewing doubtless goes to personal technology solutions (phones and drones), not the sort of enterprise technology solutions we specialize in.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

JUNE 2, 2021

Have a point of view. We’ll look at changes in the field of entrepreneurism, such as impact investing, impact startups, how the new startup community will introduce a new kind of competition for the enterprise. We’ll be the voice of how this reset is playing out and should play out.

Urgency Marketing 104

Urgency Marketing Thought Leadership Ethics Startups 104

Biznology

APRIL 11, 2022

On the other hand, they’ll be more likely to form a negative overall brand view if they had a terrible experience navigating the website. If someone can visit your website, find what they need, make a purchase and enjoy a lasting relationship with a reliable brand, they’ll likely report a positive customer experience.

Design 195

Design Budget Programs Work Management Fulfillment 195