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Crafting Great Social Media Videos That Get Views

Convince & Convert

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. The post Crafting Great Social Media Videos That Get Views appeared first on Convince & Convert.

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CTV viewing hours rise 21%

Martech

Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The growing reach, hours spent viewing, and additional targeting capabilities of CTV make it all but certain that ad spending will continue growing. households now stream, up from 69% in 2022.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

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31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

KoMarketing Associates

Salesforce recently published the eighth edition of its “State of Marketing” report, and statistics indicated 31% of B2B marketers still find it challenging to obtain a unified view of customer data. About 77% are using second-party data.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

By attending this session, you'll learn: How to develop a common view of the customer and define the roles of engagement 🔐 How to go beyond marketing and sales alignment, and truly align across the full customer journey 🌐 What key metrics can (and should) be used to unify marketing and sales 📈 and more!

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A sales-side view of marketing, automation and AI

Martech

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. The post A sales-side view of marketing, automation and AI appeared first on MarTech. Q: So who are your customers? Get MarTech! In your inbox.

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Webinar: The 360-view content strategy you need

Martech

Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more. Click here to view more MarTech webinars. Click here to view more MarTech webinars.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to change your messaging so your brand is viewed as relevant (not tone-deaf). Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Top tactics and channels for reallocating event marketing dollars.

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Aggregage Intent Signal Service

View companies and titles signaling intent. Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics.

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The Silver Lining to Corporate DEI Challenges

While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. Create highly targeted segments to drive more contextual and personalized engagements.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers.