Remove video
article thumbnail

The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. Good content marketing educates the customer. Like this post?

Wikipedia 172
article thumbnail

How To Develop and Create a Wikipedia Page That Sails Through the Approval Process

Content Marketing Institute

How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you. Continue reading →

Wikipedia 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Wikipedia Won’t Tell You About Video with Tyler Lessard

Oktopost

Marketers who use video grow revenue 49% faster than non-video users. Tyler Lessard joined Vidyard in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. He’s the host of the Creating Connections podcast, author of The Visual Sale, and (very) amateur video creator.

article thumbnail

15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. 91% watch online videos, 51% visit video blogs, and 44% watch and/or listen to podcasts. 87% play video games (that seems high). Google is the most visited website on earth (not a surprise).

article thumbnail

Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more.

Copyright 113
article thumbnail

FAQ drops and other SERP feature landscape changes

Kevin Indig

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.    Why Wikipedia? The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords. Related searches increased by +6.8%

SERP 96
article thumbnail

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Cat Memes and Videos Go Viral. then you’re going to love what cat memes and videos do for you.