How to Track Website Video with Google Analytics 4 (GA4)
Goodish Agency
NOVEMBER 22, 2023
When adding a YouTube video to your website, it's important to include a specific attribute in the iframe code: enablejsapi="true.
video websites 
5 Surprising Ways to Optimize Websites With Video
Content Marketing Institute
APRIL 20, 2020
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading → The post 5 Surprising Ways to Optimize Websites With Video appeared first on Content Marketing Institute.
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Trending Sources
How to Use Video on Websites the Right Way
Vidyard
OCTOBER 8, 2020
there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website?
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VIDEO: MKT1 Chat - Designing & managing your website
MKT1
DECEMBER 30, 2022
Just edited a video from a great chat I had as a bonus session of my website conversion course in December 2022. I’ll be working through a backlog of a handful of video chats from this past year and posting full videos and transcripts for paid subscribers only. This video is also available on Descript.
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How to effectively integrate video content onto your website
Biznology
NOVEMBER 7, 2016
According to Syndacast , 74% of all internet traffic in 2017 will be video-based. If, right now, your website only features written content, you might want to consider sprucing things up. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. Create a video gallery.
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Three Videos Every B2B Website Should Have
Stevens & Tate
JANUARY 18, 2021
Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages , they may lack other types of content. Video content can increase your online traffic by more than 40%, as it adds personality, digestibility, and context to your website.
How to Use Video on Websites the Right Way
Vidyard
OCTOBER 8, 2020
there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website?
Website Navigation No-No’s [VIDEO]
Hinge Marketing
JULY 2, 2019
In this video blog, Karl Feldman will explain some of the common missteps that we see with a lot of our clients and in the market when it comes to website navigation. TRANSCRIPTION: Let’s talk about some website navigation no-nos. Download The Lead Generating Website Guide. Second, redundant or unclear navigation.
Video interview with Paul on website tracking & attribution
FunnelEnvy
MAY 27, 2021
The post Video interview with Paul on website tracking & attribution appeared first on FunnelEnvy. In this conversation, we dig deep into the governmental, technology, and other considerations that marketers need to be aware of. Hopefully, we’ll clear up some confusion and misconceptions along the way!
5 Reasons To Integrate Video Into Your Website Strategy
Square 2 Marketing
JUNE 13, 2022
If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester study, “ How Video Will Take Over The World, ” a minute of video is worth 1.8 million words.
If You Aren?t Using Website Videos, You?re Missing These 3 Benefits
Content Marketing Institute
JUNE 18, 2018
Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. Plus, explore a way video can become a revenue stream for your business.
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109 Considerations to Improve Your Website Case Stories [VIDEO]
Hinge Marketing
JUNE 7, 2018
Why should you care about case stories on your websites? Let’s talk about case stories on your website. First question is, “Do we really care about case stories on our websites? So here are some key considerations to think about when you’re putting together case stories on your website. Transcription.
Easy Tips to Incorporate Video into Your B2B Website
BOP Design
SEPTEMBER 11, 2019
Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go on. Create an Explainer Video. Client Testimonials. Company Overviews.
Optimizing Your Website Copy [VIDEO]
Hinge Marketing
APRIL 26, 2018
Karl Feldman shares some insights and key considerations to keep in mind as you go through your website and look to optimize its copy. We’re gonna talk about a perennial hot topic today, optimizing website copy. Here are some key things to keep in mind as you optimize your website copy in 2018. Transcription.
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Is Your Video Content Fulfilling Its Goals?
Marketing Insider Group
MARCH 11, 2024
Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.
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Considerations to Improve Your AEC Website Portfolio [VIDEO]
Hinge Marketing
AUGUST 2, 2017
Find out why your AEC website portfolio is so important and consider these tips when designing your AEC website. Video Transcription. Make sure you’re applying keyword research and the latest SEO techniques to help drive your website’s overall visibility. Support prioritize imagery and video.
Landing Pages for Professional Services Websites [VIDEO]
Hinge Marketing
NOVEMBER 30, 2017
. This video talks about some common pitfalls, what to avoid, and how to set yourself up for success when it comes to creating a really effective landing page. Video Transcription. The post Landing Pages for Professional Services Websites [VIDEO] appeared first on Hinge Marketing. Talk to you next time.
Offers and CTA’s for Your Professional Services Website [VIDEO]
Hinge Marketing
MARCH 1, 2018
Video Transcription: Hi. Today, we’re gonna talk about offers and CTAs, or in others words, how to get people to do stuff on your website. The post Offers and CTA’s for Your Professional Services Website [VIDEO] appeared first on Hinge Marketing.
The Can’t-Miss List of Video Marketing Statistics (with Sources)
Marketing Insider Group
MAY 1, 2023
It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond
Webbiquity
APRIL 18, 2023
Affiliate sales support independent publishing To optimize your website structure and content for organic search, you can use certain tools for keyword searching and other elements of SEO, like Semrush , WordStream, Serpstat , or Ahrefs. You’ll keep people on your site if you create valuable content and an interesting website design.
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Five B2B Video Marketing Strategies to Drive Demand
Webbiquity
JUNE 20, 2023
Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.
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A Brief Guide to Increasing Website Conversions with Video
NuSpark Consulting
NOVEMBER 4, 2012
More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions.
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Have You Got Your Website UX Right in 2024?
Marketing Insider Group
FEBRUARY 12, 2024
It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.
Video Marketing How-To: YouTube vs. Your Website
Vidyard
AUGUST 11, 2016
Hello, and welcome to another episode of Video Marketing How-To! This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy.
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Why Your Business Isn’t Seeing New Leads Online
Marketing Insider Group
MARCH 11, 2024
Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. E-E-A-T”); relevant internal and external links; and video, graphics, and other visual media. Just because a website is easy on the eye doesn’t mean it’s an effective one. You can take the lead from there.
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7 Digital Marketing Services Every Business Needs
Marketing Insider Group
APRIL 11, 2023
Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Distribution.
Marketing Trends for 2023: Three Big Ones to Know
Webbiquity
JULY 18, 2023
SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”
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What Is Domain Authority and Why Is It Important?
Marketing Insider Group
JANUARY 9, 2023
After reading this post, you’ll be an expert on domain authority and ready to improve your website’s performance with proven, time-tested methods. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Video Source: PWD Digital Agency.
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How to Grow Your Audience with Video Content Marketing
Marketing Insider Group
JUNE 14, 2021
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.
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B2B Digital Marketing: The Only Guide You’ll Ever Need
Marketing Insider Group
MAY 15, 2023
In fact, 70% of marketing technology buyers look for content on vendor websites. Video Marketing. Video marketing is the latest and greatest way to connect with your audience and showcase your products or services. After all, 82% of online traffic comes from video content. Video Source: Adam Enfroy 7.
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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021
Webbiquity
NOVEMBER 21, 2021
OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment — you need OptinMonster! Video Editing. Easily create your own videos. OptinMonster.
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9 Tools & Tactics for Effective Paid Content Distribution
Marketing Insider Group
DECEMBER 18, 2023
Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why Outbrain?
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Best Practices for Podcast Guests: How to Make a Lasting Impression
Trade Press Services Newsletter
APRIL 4, 2024
Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.
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5 SEO Tips for Video Marketing
BOP Design
JULY 13, 2021
But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then, yes, SEO is essential for your videos as well. Post It to Your B2B Website.
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Innovative Video Strategies to Transform Your Senior Living Marketing
Stevens & Tate
APRIL 15, 2024
Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values. However, creating video content is just the beginning.
3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]
Directive Agency
MARCH 30, 2018
Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing websites that will inspire you. Here is the video above in blog format. 3 of the Best B2B Marketing Websites #1: Dropbox. 3 of the Best B2B Marketing Websites #1: Dropbox.
TikTok Promotion: Boost your visibility in 2024
Sprout Social
FEBRUARY 7, 2024
First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. More website visits: Guide more people to your website.
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Bring the YouTube Experience to Your Website with a Vidyard Video Hub
Vidyard
JUNE 24, 2014
Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. It’s here that prospects can make their way through videos mapped to the sales funnel in a ‘lean back’ experience and explore all your brand has to offer.
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Crafting Great Social Media Videos That Get Views
Convince & Convert
DECEMBER 13, 2023
Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.
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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You
The Lead Agency
APRIL 14, 2024
Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.
How one tech company is doing marketing without cookies
Martech
JANUARY 30, 2024
As it says on the company website, “Sentry is an open-source company because the right to learn and to share what is learned with others is fundamental to product growth and relevance.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.
How To Spice Up Your Social Media B2B Marketing
Navigate the Channel
DECEMBER 7, 2023
An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Regularly evaluate and adapt your B2B strategy for desired results.
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122 A Step-by-Step Guide: Map your Audience’s Website Journey & Build a Video Plan to Match
Vidyard
JUNE 4, 2015
Methodically laying out your video content to align with both the buyer’s journey and the corresponding path they take through your website is one of the best tactics you can use to ensure you’re delivering the right content to the right buyer at the right time. And as a result, convert more of those buyers.
Idea Decanter Announces Strategic Partnership with FMG
FMG Suite
MARCH 7, 2024
March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. Your website is your new reception area. SAN DIEGO, Calif.,
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