Writing on the Web

JULY 30, 2010

Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I What do you think about the video? Blog this on Blogger. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Landing Pages Buzz 100

Writing on the Web

DECEMBER 28, 2016

Video Content. Videos are proving to be a key element for social media success. The quality of videos and their content seems to be forever improving. It’s upgrading the user experience and quality of social assets that are using video. Unfortunately, this also makes pages more of a target for hackers.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

JANUARY 29, 2014

Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. Make a Video. Make a short video talking to the camera about the ways in which your e-book can help other people. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

MAY 17, 2011

Here’s a TED TV video I think worth viewing, it takes about 10 minutes. ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Related posts: Content Marketing with Videos: Free Webinar. Blog this on Blogger.

Facebook 100

Facebook Google Digg Buzz 100

Writing on the Web

OCTOBER 24, 2012

Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. Want to know more about online persuasion and how you can write content that gets results? The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff.

Content Marketing 100

Content Marketing Content Marketing Creativity 100

Writing on the Web

NOVEMBER 20, 2014

Use photos or videos. Capture it (or re-create it) in a photo or video. Reflect on the past year -your accomplishments, the lessons you learned, and the relationships you have made. Write a story that incorporates the highlights. Maybe the highlight was a lesson you learned, and results were not quite what you expected.

Newsletter 100

Newsletter Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 17, 2010

Clearly not everybody is getting the best bang for their buck, but if you follow these 3 suggestions I give you in this video, you’ll learn the basics of what it takes to get found, get known, and get clients using a blog as your main marketing hub. Are you using video to promote your business? Let me know what you think.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. Get some video of you speaking and put it on YouTube. How do you find time for all these forms of content marketing?

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

AUGUST 26, 2014

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Who is your audience?

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Forget drugs, booze and rock and roll. Unbelievable, non ?

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

FEBRUARY 17, 2016

Social sites, web, blog, articles, videos, etc.). What comes up for the keywords that describe what your business does? Are you everywhere, or at least in the key places your target audience is? Is your content optimized for search engines? If you are struggling in any of these areas, here are some steps you can take to get found.

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

DECEMBER 16, 2010

Social sites, web, blog, articles, videos, etc. Here’s my plan for next year: Use more video and webinars to increase my visibility. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? iMotion Video - video commercial service. Do you know where you need to focus?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. Video Promo Clips: Content Marketing Comes Alive. Smart Video Marketing from iFlashVideo. What’s your biggest challenge with blogging, and content marketing?

Ning 100

Ning Content Marketing Tools Digg 100

Writing on the Web

MAY 30, 2016

Include a photo (or video). Here’s a suggested list of six must-have items for any small business professional who wants to use a blog for business. At the very least, your blog should have: An About page: Tell your core message, your backstory. Share your contact info and networks – Twitter, Facebook, LinkedIN, etc.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

DECEMBER 3, 2010

Put it with a description of a video that you upload to FB. 4. Share videos. Videos are very popular on FB and if you do it right, your video may even go viral and be shared by others and create even more visibility for you and your offer. Put it as a link on your fan page along with an explanation.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

SEPTEMBER 29, 2010

If you haven’t looked at the TED video from Simon Sinek , make some time to do so. This video will make an impact on the way you write for your blog. Go enjoy the 20 minute video from Simon Sinek , you’ll be really glad you did because it will make a big impact.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 6, 2016

Click on the video on the right hand side of the blog that says “ Newsletters 4 Leaders “… In the meantime, let me know what elements you think make up the best newsletter. I’ll talk about that more in another post. Want to know more about business newsletters? I’d love to hear from you, contact me here.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

JANUARY 21, 2015

A way to see and hear you with a video clip. Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. Your other accounts, Twitter, Facebook, LinkedIn, etc. In addition, these are other features you might want to include: Affiliate links & banners. Blogs you read.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

JANUARY 16, 2015

Use your photo, video, audio and a catchy persona or animal figure to give your blog personality. If you haven’t already, checkout my Shortcuts to Publishing a Leadership Blog free download that will walk you through important questions you need to answer to create a great blog that attracts the right readers.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

JANUARY 26, 2012

Chip also makes good use of video. So the video gives a sampling of what it’s like to see and hear him. The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT. He knows full well that nobody’s going to contact him without first feeling some sort of connection.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 30, 2014

But interactive content like videos , polls, links, and photos, can keep your readers interested. I know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me. Add content that isn’t writing. Yes, this might seem odd on a blog, which is writing by definition.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

OCTOBER 28, 2015

These can be informational items, articles, ebooks, audio files, video files, or high ticket one-on-one coaching and consulting services. You’ve got to have a way for people to take action by having free products, small fee products, mid-size and larger ticket items. From Free to Fee.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

FEBRUARY 24, 2014

I’ve been viewing some fascinating videos on TED.com , scanning them for tips on how to write a good story. What if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views? And I’ve read How To Deliver a TED Talk , by Jeremy Donovan.

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

JUNE 29, 2012

Oh, and it helps a lot to have some video. If you need help with videos, iMotionVideo offers great, affordable service. I don’t want to confuse you, so let’s cut to the chase: what’s needed is for you to publish 2-3 times a week on a business blog , writing about the problems you solve for people.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JANUARY 18, 2011

I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. And, what better way to show personality than short video clips like this one here. I was at this Blog World conference when Rohit interviewed Tim, in 2008.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

MAY 23, 2016

Limited storage space for pictures, videos, audios and other media. You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic. Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Writing on the Web

DECEMBER 15, 2010

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

MAY 2, 2011

Chip also makes good use of video. So the video gives a sampling of what it’s like to see and hear him. The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT. He knows full well that nobody’s going to contact him without first feeling some sort of connection.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JUNE 4, 2014

A visual story is even better, which is why videos work well online. In order for your readers to find you, read your content, and remember you, you’ve got to grab their attention, spark an emotional engagement, and get them to take action. How do you do this? You must appeal to people’s emotions , using visuals and stories.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

JULY 16, 2015

Same is true of video testimonials, even more so.). This makes a testimonial specific and more authentic. Ask clients to call a telephone recording system and record their testimonials. Adding voice makes the testimonial alive and credible. Ask people on social media sites if this product seems like a good idea to them.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JULY 3, 2013

Infographics work really well, especially drawings and animated videos. I’ve seen book trailers and all sorts of small business products and services using these short animated videos to deliver their content marketing messages. For now, check out the fun animated videos offered through HypnoVid.

Video Marketing 100

Video Marketing Small Business Marketing Course Content Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case. Instead, they could have edited out a few words to make it a little calmer, in my opinion.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

FEBRUARY 26, 2014

How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.)

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100