WebMarketCentral

SEPTEMBER 10, 2009

Here are three more specific reasons to love it: Features —it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video. Exposure —even for clients in very niche b2b markets (e.g.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? Face to Face video chat by ePoster Concise review of ooVoo, a free video chat tool that's been previously written about here. ooVoo is an easy-to-use tool for conducting video chat with anyone who has a webcam.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Video Links: The Best Lures in the SEO Tackle Box? by E-Commerce Times Writer Peter Hamilton makes the case that online video is useful not only for producing a short-term boost in traffic but also, through blended search, for SEO efforts. applications?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 10, 2008

Video Unless you've been stranded on a desert island for the last four years, you know that online video is hot. Two other quick points to note about business video: Creativity is more important than expense; think "big idea" before "big cost." YouTube now draws more than 70 million unique visitors per month.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JULY 7, 2008

YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable. MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 10, 2009

7 Media Sharing Sites where you can upload, promote, search and share non-text media such as video, photos and podcasts. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Video YouTube 3 69,110,425 +16.9% 9 Technorati 599 3,309,174 +25.2% 8 Bloglines 9,182 435,118 +2.6%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. However, with the novelty of web video long since gone, your videos will either need to be really funny or really useful (e.g.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 17, 2008

That's why "how to create a viral YouTube video" has had about 17,000 views, while Harry Potter and the mysterious ticking noise has had 54 million. Entertainment: while widgets which are practical rather than entertaining can go viral, the most successful viral campaigns are either fun or very amusing.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

AUGUST 5, 2008

Provide assets the blogger can use to enhance the post, such as original research results, images, video, or the offer of an interview with a key executive or other expert.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

JUNE 3, 2008

Time will tell if Bob and his team are able to combine the scalability of computer algorithms with the relevancy of human judgment, but this is an engine worth watching. Viewzi is an entirely different animal.

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

MAY 16, 2008

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are —are Americans lazier than web users in other countries, or just busier? What, like they could do worse?

Social Media 20

Social Media Media Tagging Case Studies 20

WebMarketCentral

AUGUST 6, 2007

Online games, contests and video clips have become ubiquitous on the Internet; it takes something really special to stand out. Viral campaigns are generally much more effective at increasing brand awareness than actual lead generation.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

AUGUST 10, 2009

Video SEO Tip: How to Create Your Own YouTube “click-to-buy” Link – for FREE by ReelSEO Grant Crowell describes a clever trick for integrating a free call to action with any video you place on YouTube, and even a way to do A/B testing for video and landing page variations.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

FEBRUARY 12, 2007

Among the key findings: - The use of both video and audio webcasting by B2B marketers increased in 2006 over 2005, though video grew somewhat faster (44% vs. 32%), driven by the increasing acceptance of webcasts as a B2B lead generation tool and the widespread adoption of broadband Internet connections, even in home and small office environments.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

APRIL 6, 2009

Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g.,

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

NOVEMBER 23, 2009

You can upload presentations, record audio narration, and attach videos, all on the site. SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JANUARY 29, 2009

In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog.

Optimization 20

Optimization Marketing Websites SEM Sample 20

WebMarketCentral

NOVEMBER 16, 2009

Minor Miracles And Major Feats of First-Page Rankings by MediaPost Search Insider David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that " Videos are 53 times more likely to appear on the first page of search results than text pages."

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

JANUARY 5, 2009

Record a short video introducing yourself and your company to potential customers and anyone else who may be interested. Use your name in the title of the video (e.g. Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. For examples, see the Pitches section on TechCrunch.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

NOVEMBER 5, 2008

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Jennifer Laycock writes that Twitter is like Post-It notes ; lots of them and in multiple colors.

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 27, 2009

Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization. Mark manages all aspects of the social media strategy -- including the blog, Twitter, podcasts, videos and KPIs.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

SEPTEMBER 18, 2008

email signatures include buttons for StumbleUpon or "add this blog to my favorites" on Technorati, links to a company's online videos, and/or the sender's Second Life name. YouTube, StumbleUpon, Technorati and Second Life: about 20% of Web 2.0 Here are a few notable examples of Web 2.0

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

FEBRUARY 26, 2009

With TED, they started posting videos of the presentations online to share the knowledge with individuals unable to attend. Consider how to leverage the different ways to distribute your content—photos, video and audio—not only to paid attendees but key audiences who become interested in your event due to the "buzz" online.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

AUGUST 6, 2008

PitchEngine provides an intuitive interface for creating the release; adding images, video and audio files; applying tags; and including social networking links for press contacts. Reporting capabilities will be added soon.

PR 20

PR Press Paid Search Agency Tagging 20

WebMarketCentral

FEBRUARY 8, 2008

Using the analogy of dating, the white paper walks readers through the five stages of a B2B sales relationship, including: The Introduction (prospect targeting, brand building, thought leadership and social media); The First Date (videos, demos and case studies); Dating (webinars, references, personalized email messages); The Proposal (personalized (..)

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JUNE 5, 2008

And through various forms of social media—blogs, video, wikis, forums, podcasts, social bookmarking and networking sites—they have made themselves participants. and the explosion of social media over the past few years are more than just new technological tools for PR professionals to adopt—they change the philosophy of PR.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

FEBRUARY 5, 2007

The plan: a direct mail campaign utilizing an interactive CD inside a DVD case with an insert showing a superhero illustration to give the package a video game feel. Make it personal: Personalizing the package increased both curiosity and the “cool factor” – it looked like a video game designed just for the individual and company.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

AUGUST 7, 2007

Paul Eickstadt , the driver of the truck so horrifically engulfed in flames in the initial videos of the collapse, lived just a few houses down. Patrick Holmes , a young father of two and a baseball and soccer coach, lived just four blocks to the north of us.

Personalization 20

Personalization Contacts Video Marketing Best Practices 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

AUGUST 5, 2009

As the story of Georgia's blog continues, her experiences provide illustrative examples of routine, advanced and just plain cool features like: activating backlinks and trackbacks creating a blogroll adding a Twitter widget replacing a blogger profile with a Facebook badge (very cool) providing PayPal service for e-commerce selecting and building widgets (..)

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

APRIL 22, 2009

Now they need to know how to properly use (from both a technical and etiquette standpoint) all the major tools on the social media landscape , how to produce thought-leadership content, how to put together social media releases , at least a passing knowledge of online video production and sharing, and more.

PR 20

PR Social Media Web 2.0 Media 20