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Chris Koch

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

And that self is on full display in an eight-minute video made in 1998. But the Fallon video is also more than that. The bits are funny, but beneath them, the video hums with Fallon’s trademark genuineness. Online video is a new source for journalists and historians to profile their subjects. That’s a lot of views.

Wikipedia 100
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What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

With kids like these, many of whom lacked a consistent adult presence in their lives, Pettis discovered that using the medium that the kids were growing up with, video, was a good way to reach them. They retained the information better when they watched the videos than they did when I taught in person,” he recalls. Viral How-Tos.

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Why B2B marketing will become more visual, vocal, and mobile

Chris Koch

And when it’s possible to do live, streaming video from your iPhone, you start to realize why Jobs isn’t making the keyboard a priority. For B2B marketers, this means that video and interactivity are something we need to be thinking about and doing now. Video search isn’t great yet, though it’s improving.

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The power of self-regulation in customer relationships

Chris Koch

In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. Please say what you think of the video in the comments section.

Wikipedia 100
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The TV Is No Longer a TV

Chris Koch

Even the top providers of gaming platforms– Sony, Nintendo and Microsoft– are now vying for the same entertainment eyeballs as the studios and networks and are retrofitting machines into multipurpose entertainment devices that stream content from Netflix and other Internet video providers. Disruptors are everywhere.

Cable 100
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How to write blog posts from a white paper

Chris Koch

ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans?

Paper 100
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How Do You Market Something That’s Worthless?

Chris Koch

The publishing industry is imploding because its products can be produced entirely via bits and bytes and therefore, the marginal cost, as Jeremy Rifkin puts it so eloquently in this interview and video, has dropped to zero. It becomes extremely difficult for a publisher to sell a Web site subscription when so much is available for free.