Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

Youtube 96

Youtube Trends Tips Keywords 96

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

ClearVoice

FEBRUARY 27, 2020

Usage has gradually increased, but IGTV has still not become the YouTube competitor some thought Instagram was trying to develop when it first launched the tool in the summer of 2018. SMM #Instagram #IGTV #YouTube Click To Tweet. Vertical scrolling list. IGTV now allows content creators to group IGTV videos by series.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not. Design and Aspect Ratio.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Martech

AUGUST 22, 2023

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. Promising forecast for YouTube. The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly known as HBOMax), Roku and YouTube. Why we care. The Google-owned platform generated $1.4

Spending 94

Spending Paid Search Agency Allocation Ads 94

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Content Standard

MAY 22, 2015

Snapchat is upending a mobile video no-no by asking brands to film their ads vertically. Going vertical isn’t without its challenges, but the new perspective could have big payoffs as part of brands’ mobile video marketing strategies. Users are nine times more likely to watch a vertical ad to the end versus a horizontal ad.

Verticals 40

Verticals Mobile Marketing Video Marketing Youtube 40

Hubspot

JUNE 22, 2018

The next day, Instagram -- which is owned by Facebook -- revealed IGTV : "a new app for watching long-form, vertical video from your favorite Instagram creators.". The Question of YouTube. That's certainly what happened to YouTube, which remains a -- if not the -- top platform for video consumption.

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Episode Summary.

B2B 118

B2B Youtube Top of Funnel Verticals 118

ClearVoice

MARCH 6, 2019

After a vlogger detailed how a few bad actors were using YouTube as a sort of “soft-core pedophilia ring,” advertisers were quick to jump off YouTube until the video giant made changes. Among others, a couple of the big advertisers who pulled ads from YouTube include Walt Disney Co. and Nestle SA.

Trends 109

Trends Examples Content Marketing Verticals 109

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

DECEMBER 18, 2018

People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. There are a lot of companies competing in the vertical and the scope for growth is limited.

Training 214

Training Planning Work Management Marketing Management 214

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Meet Christopher Willis the CMO/CPO of Acrolinx.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Marketing Insider Group

JUNE 23, 2021

Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. This includes outlets like YouTube, Vimeo, and Twitter. The rule of thirds has long been used in visual mediums, such as painting, photography, and film. Source: Digital Photography School.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Blue Flame Thinking

FEBRUARY 21, 2023

Shoot the video in a horizontal format using the Grid setting on your device to enable vertical video cropping. Vertical video can be important for platforms like TikTok, Instagram, Facebook, and YouTube. Set up your phone/camera How you set up your device helps ensure you come across the way you intend to.

Social Media 97

Social Media Video Marketing Media Verticals 97

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. Before the advent of YouTube Premium or ad blockers (which impede ads from appearing when watching videos), we all complained about these ads.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

SmartBrief - Marketing

MARCH 17, 2024

Rise of the pharma/medical influencer Influencer marketing has surged in other verticals in the past decade, but the uptick hasn’t been as swift in the pharma and medical industries. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

DAGMAR Marketing

AUGUST 11, 2023

In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads.

Guidelines 52

Guidelines Service Ads Verticals 52

Martech

APRIL 15, 2022

Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. And we’re seeing that impact in a number of verticals. billion loss, followed by YouTube at $2.1 That was a very good estimate.

Privacy Protection 94

Privacy Protection Privacy Cost Ad Frequency 94

Buffer

NOVEMBER 1, 2018

When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. Instagram believes that vertical videos are the future of video.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Many brands across verticals saw an increase in video consumption. It can be used to connect with audiences in any vertical. In 2020, health and fitness verticals saw rapid adoption of live videos. It’s Easier Than Ever to Create Videos.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. People will only spend more time watching vertical video streams, and they’ll be drawn to it in other environments. “Instagram is focusing on becoming TikTok.”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. YMYL Google doesn't show SGE for YMYL queries (Your Money or Your Life verticals like finance, health or legal) every time. “ Most analyses ignore the impact of caching.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

DAGMAR Marketing

JULY 24, 2023

These new LSA verticals are: Education People Care Pet Care Wellness Healthcare This expansion is a milestone for the healthcare industries, including the newly added Dental category , because they had not been able to run LSAs due to HIPAA restrictions. To stay up-to-date with LSA industry news, subscribe to our blog and YouTube channel !

Work Management 52

Work Management Marketing Management Service Ads 52

Rain: The Growth Agency

JUNE 10, 2021

Investing in new YouTube Originals programming, including partnerships with Alicia Keys and Will Smith, along with their YouTube creators. YouTube Select offerings including content line ups, YouTube TV inventory, Auction and NFL Game Day All Access (returning this fall) and are available in the upfront.

Advertising Agencies 52

Advertising Agencies Media Amazon Mobile Advertising 52