The Point

JUNE 20, 2012

That doesn’t mean you should eliminate them altogether necessarily (see #2 below), but try to minimize vertical height so the image doesn’t push valuable selling copy down the page. Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Keep graphics to a minimum.

Template 100

Template Tips Landing Pages Marketo 100

The Point

SEPTEMBER 20, 2010

And frankly, it should look at least as good as your Website. Especially over the long term, since a compelling piece of content can be leveraged over multiple campaigns – SEM, content syndication, Website, email, lead nurturing, etc. First, it should be generating sales leads. Make the most of the leads you have.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

JUNE 18, 2013

We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. The same principles apply to Content Selling. HS) Thanks Daniel!

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

OCTOBER 14, 2010

Consider providing reps the ability to assign prospects to specific lead nurturing tracks (for example, a vertical track) and override what the system decides is “best” for that lead based on demographic and behavioral criteria. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

NOVEMBER 15, 2010

Verticals are often the first place marketers look when segmenting a lead nurturing program, but sometimes that priority is misguided. Create a separate track to prospects who haven’t visited your Website in 6 months. For a new white paper, tailor a specific message to prospects who registered for a Webinar on a similar topic.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

JUNE 13, 2014

If you’re placing content with a highly targeted, niche site (one that focuses on a particular vertical or technology, for example) you can get away with fewer filters compared to an ad network with broader reach. Most marketers over-filter. Filtering on job title, for example is rarely worth the cost. Over-Reliance on Niche Sites.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100