Kaon

NOVEMBER 6, 2018

Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. Ciena is a global telecommunications networking, equipment, software and services supplier with a large partner network comprised of IT solutions providers. The Challenge. The Solution.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

JULY 20, 2015

Once we get feedback from that test, we start to expand on the application, maybe by adding more product lines or by going deeper into each of the vertical segments. We help them solve that problem. What industries do your serve? They deploy it to the field on a test basis, usually on one device, maybe an iPad ® or on the web.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

JUNE 26, 2019

The Siemens application , created to align with “The Challenger Sale” methodology, focuses on 10 vertical markets and horizontal segments (automation, fire, security, IOT, smart spaces) and is being used as a sales tool and at trade shows.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

OCTOBER 4, 2019

With a high velocity marketing platform, marketers can continually add products and evolve or expand the story (adding personas or verticals, for example) that personalizes those products for each customer.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

JULY 10, 2020

Examples of interactive applications are vertical solution storytelling, persona driven messages, photo-realistic 3D product demonstrations, calculators, space configurators, digital walk-throughs of briefing centers, gamification of product experiences, etc.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147