Digital B2B Marketing

JULY 12, 2012

Focused vertical publications are often too small to be covered by research sources. Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

APRIL 28, 2011

Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks. Here are three quick practical ways you can tell what social networks may be right for your business and focus additional research. Competitors : where are your competitors seeing strong engagement?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

FEBRUARY 4, 2012

” From the What We Do page: “We have become the leader in vertical marketing and media online by delivering qualified clicks and qualified inquiries at low cost and with great scalability.” ” In other words, QuinStreet is a lead generation company.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

MAY 25, 2011

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. A large budget is still an advantage, but it is an advantage that can be overcome.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

JUNE 21, 2011

Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? Does this information make you reconsider the importance of LinkedIn sharing? Share your perspective in the comments below or with me on Twitter. About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

JANUARY 20, 2014

For larger marketers like SAP, with specific solutions for verticals and various company sizes, you can use this information to dynamically deliver a more appropriate ad to every individual , not the more general creative you might otherwise run on a broader publisher like Forbes. Simple in concept, but rarely actually done in B2B marketing.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

MARCH 25, 2011

When compared to vertical trade sites, LinkedIn can eliminate the vendor, marketing and sales traffic that represents a sizable portion of many audiences. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ).

Linkedin 100

Linkedin Media B2B Digg 100