Crimson Marketing

JUNE 4, 2013

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. Some things to consider when revitalizing your new vertical marketing plan: .

Verticals 100

Verticals Advertising Agencies Landing Pages Advertising Channels 100

Crimson Marketing

JULY 23, 2013

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . Next, define who owns the buyer relationship. Image: Courtesy of TSYS .

Verticals 100

Verticals Advertising Agencies Bundling B2B Sales 100

Crimson Marketing

OCTOBER 29, 2015

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.” The rise of “digital prophets”: . ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

SEPTEMBER 24, 2014

In this episode of Moneyball for Marketing, Nicolas Franchet, Facebook’s Head of Retail and E-Commerce, Global Vertical Marketing, shares the nuances of the three online marketing components he says matter to digital media strategy for retailers. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

APRIL 29, 2013

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. We don’t have a lot of time.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JULY 30, 2013

Corporate Marketing Other Interesting Topics b2b marketing branding channel marketing marketing concepts marketing message marketing solutions social media verticals' ( Forbes ). .

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100