Avitage

SEPTEMBER 7, 2017

Yet marketers currently struggle to produce content tailored even to relatively simple relevance factors, such as specific industry verticals or personas. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences.

Content 120

Content Verticals B2B Sales Tactics 120

Avitage

APRIL 18, 2017

And I could go on about content for certain stages, personas and industry verticals, among other important relevance categories. ” Sales: ” we need customer stories, presentation support, videos, etc.” ” Sound familiar?

Design 120

Design Content Verticals B2B Sales 120

Avitage

APRIL 3, 2016

When we consider our world without Content Source, we realize we would lose our: Leverage, efficiency and lower effort creating content — especially at scale Ability to create content versions for greater relevance based on different: Purposes Personas Buying stages Industry verticals Forms (micro, short and long) Access to essential content (..)

Resources 120

Resources Content Verticals Landing Pages 120

Avitage

OCTOBER 29, 2013

They represent each vertical you sell to. At any given time: on your website, your email campaigns, and in sales conversations (hopefully) are buyers who represent ALL PRIMARY POINTS on your content requirements map. They are interested in every key problem/need/pain or issue your problem addresses. Not just at specific buying stages.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 28, 2013

They often sell more complex, “solution” oriented offerings, to multiple buying team members (average 5.4), into multiple industry verticals, with buyers in different stages of long consideration periods. This is especially true in larger organizations.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

OCTOBER 29, 2013

They represent each vertical you sell to. At any given time: on your website, your email campaigns, and in sales conversations (hopefully) are buyers who represent ALL PRIMARY POINTS on your content requirements map. They are interested in every key problem/need/pain or issue your problem addresses. Not just at specific buying stages.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 28, 2013

They often sell more complex, “solution” oriented offerings, to multiple buying team members (average 5.4), into multiple industry verticals, with buyers in different stages of long consideration periods. This is especially true in larger organizations.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120