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ANNUITAS

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3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100
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Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100
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An Unprecedented Opportunity to Transform How Companies Approach Go-to-Market:  Why I Joined ANNUITAS    

ANNUITAS

Plus, ANNUITAS’ deep expertise in financial services, technology, healthcare/life sciences, manufacturing/industrial, media and education means I have an almost horizontal set of data that can help go-to-market leaders of all shapes and sizes, across nearly all verticals.

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Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting

ANNUITAS

When a company says that growth will come from this new product or selling solutions or cross selling or penetrating a specific vertical, the real issue is how demand generation and selling activities will align with that growth strategy. .

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Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting

ANNUITAS

When a company says that growth will come from this new product or selling solutions or cross selling or penetrating a specific vertical, the real issue is how demand generation and selling activities will align with that growth strategy. .

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Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting

ANNUITAS

When a company says that growth will come from this new product or selling solutions or cross selling or penetrating a specific vertical, the real issue is how demand generation and selling activities will align with that growth strategy. .

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B2B Marketing Enters the US Market – Q&A with James Farmer

ANNUITAS

Business-to-business marketing stretches all key verticals and involves millions of professionals worldwide and hundreds of billions of dollars of investment. What makes you different than other media companies? A: Well, our main point of difference is we are 100% dedicated to the B2B marketing space. It is not small.