Trending Sources

A Look at Email Deliverability Across Industry Verticals

It's All About Revenue

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. wondered if there was much difference across different verticals in regards to deliverability. Retail. Health and Wellness. Email Marketing

Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. Such is the case with many other roles. 

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

*This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

What’s Vertical Messaging Really About?

Crimson Marketing

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. Partner Marketing channel marketing marketing concepts marketing message marketing solutions partner marketing verticals

Content Marketing Playbook: Strategy and Roadmap

publishers on the vertical axis. attribute on the vertical axis. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Thought Leadership Marketing in a Vertical Market

Your Sales Management Guru

Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits? Adding “ Thought Leadership ” to your vertical plan will create the gravity to keep your sales pipeline jammed with the right prospects. Plenty, in my experience.

The Role of Sales in Vertical Marketing

Crimson Marketing

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . It’s most often the users, not the buyers, who are the decision makers and they will play a key role in helping you define their needs. .

Webinar Recap: Managing Effective Territory and Vertical Campaigns

Radius

Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. However, there are also challenges when it comes to executing activities according to territory and vertical-organized teams. During my presentation, I walked through the Radius predictive analytics platform, including how to segment according to territories and verticals. Featured B2B Marketing

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. Going Vertical Is More than Tossing a Few Niche Terms into Your Messaging. Uh-oh. Are you?

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. You really do have to put in the time to gain a deep understanding of the core business need and challenges in the verticals you target, so you can speak to real people about real problems and real solutions through your messaging and strategy.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat. Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The good news is: the US manufacturing industry is once again on the rise. The result?

B2B Marketing Trends for 2016

Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical. B2B Marketing. processes are fundamentally changing. Look for.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries. Marketing automation enables you to finetune and deliver unique vertical messages automatically based on contact data.??B2C Address them personally and specifically. Imagine

Using email effectively in your content marketing

Biznology

service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Content Marketing Email Marketing A/B testing CAN-SPAM Content marketing email marketing iContact Litmus MailChimp Spam subject lines Vertical ResponseEveryone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness.

Is your SEO content suffering from Useless Box Kit Syndrome?

Biznology

Lumping your verticals together into one persona: If your company sells to different vertical markets, that means every vertical needs its own persona. Instead, create customer persona documents for every vertical. What are the objections, by vertical, you’ll need to overcome in your content? Your company is blogging on a regular basis. The box looks cool.

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Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” Formerly known as IHS GlobalSpec, it was relaunched last week with an expanded news and community focused. Their feature stories are mixed with a steady stream of un-bylined news shorts.

B2B Marketing Trends for 2016

Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical. B2B Marketing. processes are fundamentally changing. Look for.

Creating a Clear Customer Message

Crimson Marketing

Corporate Marketing Other Interesting Topics b2b marketing branding channel marketing marketing concepts marketing message marketing solutions social media verticals A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. Forbes ).  .

Trust 37

Event Marketing Maintenance Release

Vertical Response

Bug Fixes Event Marketing Events bug fixes email marketing event marketing Vertical Response VerticalResponse We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes. Now this will instantly change to “Outside of the US” when attendees register from foreign countries.

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]

Hubspot

Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? The women’s vertical did incredibly well.

Verticalizing Internet Marketing

B2B Marketing Confidential

Tuesday, October 13, 2009 Verticalizing Internet Marketing The hottest thing in direct marketing today is targeting individuals online vs. targeting via publishers or content. Verticalizing the internet is a potential solution. Or rather, verticalizing internet users. The internet is already as verticalized as its ever going to be. 200-level verticalizing.

B2B Marketing Trends for 2016

Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical. B2B Marketing. processes are fundamentally changing. Look for.

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation Blog

Shelby explained that one of her first challenges in revamping Adobe’s content marketing was rooted in moving from “one-off” webinars to a strategy that focused on specific targeted verticals. Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs.

New Data: What Types of Content Perform Best on Social Media?

Hubspot

To figure out how and when to publish content to have a big social media splash, Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals published during June 2014 to November 2014. The social metrics of content type also varied by vertical, proving that each audience has different preferences and behaviors. In many aspects of life, timing is key.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. In our healthcare and technology verticals, we are contacted by a lot of startups with no brand recognition (and sometimes no brand at all!), no big name backing their product, and no foothold in the market whatsoever. Marketing is hard. Right! Let’s get started!

Target Your B2B Lead Generation Efforts by Vertical and Job Title

B2B Lead Generation Blog

Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things. This article prompted me to make sure that my team and I are doing this consistently because talking or writing about it isn't enough. Hopefully, it will prompt you too. Gather Sales Support Assets.

Organize Your Campaigns to Maximize Paid ROI

Captora

Generally, you can either build your campaigns horizontally or vertically. sample view: Vertical Campaign Build. When you have a broad theme or many keywords in your ad groups, and do not want to rebuild existing campaigns, a vertical campaign build can be leveraged to keep customization of pages and quality score high. There are various ways to organize your paid campaigns.

Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation Blog

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Ideally, you will be able to track leads at any stage in the sales pipeline, as well as by industry vertical, sales person, territory, marketing campaign, lead score and forecasted purchase time frame. Match leads based on product or industry vertical expertise. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, The key is to match readiness of the lead (i.e.,

8 Design Rules to Live by to Take Your Website to the Next Level [Infographic]

Vertical Response

Here are the eight most important rules to follow to get the very best out of your website. © 2015, Vertical Response Blog. The post 8 Design Rules to Live by to Take Your Website to the Next Level [Infographic] appeared first on Vertical Response Blog. Designing a website is a challenge. Even the pros make mistakes. Don’t let this happen to you! All rights reserved.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.” User-generated content:  Consumers are creating more and more of their own content (e.g. Blogs:  . Social commerce:  .

Smart Marketing: Vertical marketing benefits

Smart Marketing

» Vertical marketing benefits Vertical marketing is a term often used to define a companys marketing approach that concentrates on specific vertical markets, or niches. Vertical marketing benefits a small business because it: Forcesyour small company to focus its marketing efforts. Smart Marketing Jay Lipes blog at the intersection of small business st.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat. Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The good news is: the US manufacturing industry is once again on the rise. The result?

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. Vertical competition between companies at different stages of the channel. In vertical competition, Adobe competes with Facebook, and Google Search competes with Apple iPhones. The vertically-connected marketing technology wars have begun.

Social Media Marketing Metrics Explained

Social Marketing Forum

However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

Idea #3: Create message based on industry vertical or company size (Hint: Segmentation). Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. I’ve learned a lot from listening to the sessions and speakers here. As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization. Segmentation. Customer focus.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

Vertical competition for enterprise marketing tech companies is going to get fierce. Services companies (agencies, systems integrators, and other marketing service providers) will become champions of this approach because it’s a different lever of vertical competition in their favor. #6. Most people suck at accurately predicting the future. I’m one of them. ” (A).

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Using three simple questions that you can use to structure your own campaigns,  see how Stephen Bruner, Marketing Manager of Vertical Markets, Precor, detailed  how the fitness equipment company successfully navigated an inbound strategy with a complex sale at Email Summit 2015.  . Who are we speaking to? Each industry will demand unique selling points that will best serve the end user.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

So first, come to an agreement on the persona and/or vertical you’re going to reach. We like our pretty interactive content , don’t we? The way it distracts us from the workday with its punchy visuals and compelling words. The way it teaches us a little something about ourselves – like how hipster our bookshelves are and which 90s accessories we are. But that’s all fun and games stuff.

Case Studies 101

Act-On

Find customers in your largest or most successful verticals. Let your sales people know about them, especially if they’re selling into the same vertical. Your customers are your greatest asset – their stories are the most powerful marketing tool at your disposal. When they tell the world how they benefit from your products and services, people listen. But what goes into a case study?

8 Design Rules to Live by to Take Your Website to the Next Level [Infographic]

Vertical Response

Here are the eight most important rules to follow to get the very best out of your website. © 2015, Vertical Response Blog. The post 8 Design Rules to Live by to Take Your Website to the Next Level [Infographic] appeared first on Vertical Response Blog. Designing a website is a challenge. Even the pros make mistakes. Don’t let this happen to you! All rights reserved.

What Is The Cost Of A Lead?

B2B Marketing Insider

We’re deep into 2015 budget planning now, so when it’s time to finalize the Demand Generation line item on your marketing budget, do you know what content syndication should cost?  Do you know the average CPL in your industry or vertical for benchmarking purposes? The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries.

Cost 115

Tradeshows Part 8: Other Things I Know

B2B Marketing Unplugged

If your customers are big players in a particular vertical of interest, you may want to exhibit at that industry’s big event to see if you can get more of the same. It’s very easy to get into a rut with events, particularly if you work in one or two verticals where the same events come and go each year.  If at all possible, I recommend you find one new event, even a small one, to attend as an exhibitor each year. If you’re very vertically focused and have most things covered, maybe try an international event.  Event Planning is a Year-Round Activity. Work the calendar.

How do I create a feast in an era of content snacking?

grow - Practical Marketing Solutions

Respect the code, customs, and lingo of the vertical community you are targeting. Yet no content platform (YouTube, Dailymotion, Slideshare…) is optimized for vertical content. It has been proven that people spend the majority of their time using their mobile devices in a vertical orientation. Respect the code, customs, and lingo of the vertical community you are targeting.