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Everything Technology Marketing
APRIL 8, 2010
By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. And today’s customers are busier than ever.
Everything Technology Marketing
SEPTEMBER 30, 2013
How do marketers evaluate marketing automation vendors? What marketing automation benefits do marketers expect? How do marketers measure ROI of investments in marketing automation? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here.
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Everything Technology Marketing
AUGUST 22, 2010
This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. With tighter segmentation, vendors can better satisfy customers and produce more revenue in shorter amounts of time, at lower cost.
Everything Technology Marketing
JANUARY 17, 2010
Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers. They are more likely to pay a premium and prefer the vendor over less ideal competitors. This translates into higher closing rates and higher lifetime customer value.
Everything Technology Marketing
JULY 2, 2012
This pattern is also consistent with the promise of content marketing as a strategy to educate and influence buyer behavior in the vendor's favor. #3 3 Brand Awareness Brand awareness, with 39 percent of responses (up from 34 percent last year), has replaced last year's number three content marketing goal, lead nurturing.
Everything Technology Marketing
MAY 24, 2010
It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. They educate themselves on the nature of their business problem, possible solution options, available vendors and products.
Everything Technology Marketing
DECEMBER 19, 2009
The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns.
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