Trending Sources

Landscape of MarTech Vendor Directories

Customer Experience Matrix

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. considered labeling this a "landscape of landscapes" but quickly realized that (a) it's not all that witty and (b) six vendors isn't enough. Enjoy!

Vendor 124

Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. Instead, let’s start with an overview of how the vendors as a group matched up against the sub-functions. The first obvious question is how many vendors deliver each sub-function. In fact, just eleven vendors qualify for a single category. The table below shows the details.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide. They are, after all, experts at seeing the future.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. Message creation is largely generic but some vendors specialize in account-based messages. Awesome!

B2B Marketing Trends for 2016

Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. obtain this, in a sea of an increasing number of vendor solutions, will make it. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. processes are fundamentally changing. know which half."

How to select the perfect B2B data vendor

Biznology

Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. Criteria for vendor evaluation. Find out how—and how often—the vendor verifies and updates its data.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games.

ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Customer Experience Matrix

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models. abm vendor guide abm vendors account based marketing account scoring lead scoring marketing technology predictive analyticsAn ABM program can easily get started using that list.

B2B Marketing Automation Vendor Strategies: What's Worked and What's Next

Customer Experience Matrix

I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories. Most vendors used more than one strategy.

B2B Marketing Trends for 2016

Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. obtain this, in a sea of an increasing number of vendor solutions, will make it. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. processes are fundamentally changing. know which half."

ABM Vendor Guide: What to Look for in External Data Sources

Customer Experience Matrix

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. External data may seem like a commodity – after all, all vendors have access to pretty much the same sources. Yet there’s probably more variety among the vendors in this category than any other. abm data abm reviews abm vendor guide b2b data data quality marketing data marketing data sources

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. But other marketers should also find them helpful as they try to understand each vendor's business situation and determine how well it matches the marketer's own needs. And the stock did rise 12% on the first day. Good for them, and congratulations. So they're worth a look.

Ranking B2B Marketing Automation Vendors: Part 2

Customer Experience Matrix

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. decided I could base this on the features each set of vendors provided. The only necessary assumption is that vendors offer the features that their target buyers need most. Hooray for me!

ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. channels supported directly vs. via integration with external systems targeting at account and/or individual levels targeting based on external data assembled by the vendor maintain central content library present externally-hosted content without losing control over the visitor experience integrated a/b and multivariate testing vendor provides content creation and program management services capture detailed content engagement data across multiple content types and deliver to external systems (e.g.

B2B Marketing Trends for 2016

Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. obtain this, in a sea of an increasing number of vendor solutions, will make it. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. processes are fundamentally changing. know which half."

Why Social Media Matters for B2B Vendors

Webbiquity

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. They rely on search and social media through the bulk of their buying process,  and expect b2b vendors to be there. They expect vendors to use it as well.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is drawn from their network of CMOs and senior digital marketing leaders at major brands — 0% said it was critically important and only 9% said it was very important to obtain all their marketing technology from a single vendor. 81% have a higher tolerance level for more vendors.

The Straight Dope On List Vendors

Sales Prospecting Perspectives

Of course I've been down this road a million times and typically I'll go the standard route and attempt to work through the traditional list vendors out there, but I only ended up netting about 500 total names. I've been down this road with a wide variety of vendors with varied success. Here is the straight dope from what I've seen from the list vendors I've run into over last decade. Standard List Vendors: Data quality is lower around 65% from what we've seen, but we can get a list faster and it generally cost less. Bad move. Yep, like I have $24,000 to spend.

Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report. It’s no secret that consumer expectations regarding their online experience have risen over the past few years. The full survey results will be released next month). Yikes! Pingdom. GTMetrix.

Vendor 109

Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

KoMarketing Associates

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. This year, not only did we want to see if B2B vendors had improved their efforts, but we wanted further clarity in several points of respondent feedback that left us scratching our heads. Stay tuned.

Vendor 116

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

If that happens – and the jury is very much out – then best of breed would make sense for many more companies, especially if best of breed vendors can build in enough automation that high user skills are also not required to benefit from their systems. There were about seventy vendors covering an extraordinary range of functions. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers.

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

Fearless Competitor

Read the original article at B2B Buyers Don’t Trust Vendor’s Online Content. __. Vendors certainly know the true value of what they are vending, but when they seek to convince business buyers of the value, the buyers become suspicious. Buyers are not happy with vendors, ” said Donovan Neale-May, executive director of the CMO Council, in an interview with CMO.com.

Vendor 102

Impact of Social Media and Blogging on B2B Vendor Selection

LEADership

The process of B2B vendor selection which traditionally was based on performance indicators of service, delivery, quality and price is now based on all of these, plus evolving factors such as just-in-time communication, process improvement and efficiency, enhanced supply chain management, etc. The post Impact of Social Media and Blogging on B2B Vendor Selection appeared first on LEADership.

How B2B Vendors Can Generate Trust and Credibility With Their Website

Hubspot

We looked at the results of the 2015 B2B Web Usability Survey and discovered what it would take for you as a B2B vendor to create credibility and trust. Vendors beware: Buyers judge your company’s credibility from their first impressions of your website. How are you supposed to know which content assets you need to establish yourself as a reputable vendor? How did you do?

Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend

Customer Experience Matrix

It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. It’s safe to assume that other major platform vendors will follow a similar path. The argument would be that a general purpose AI engine allows enhancements across many different marketing functions, so there is scale economy for vendors who can use one AI tool. This vision of pervasive AI is how I personally expect the industry to develop. Those benefits are two sides of the same coin.

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge. Financial terms were not disclosed.

7 Questions to Ask Your Marketing Automation Vendor

B2B Lead Blog

Knowing what your company needs from the software, what to seek in a software application, and what signifies a reputable vendor can all help you hone in on the perfect choice. Purchasing marketing automation software can be tricky, particularly if you’ve never utilized the software before. Here are some of the main questions to ask […]. Marketing Automation marketing automatio

Marketing Automation Vendor Selection: Summing Up

Customer Experience Matrix

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I’ve summarized them in three commandments. gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support. software evaluation marketing automation vendor selection

Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

Client Bridge

Digital Marketing small business marketing

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors.

Marketing manager tip: How to check up on SEO vendors.

Cloud Potential

You don’t have to be a search engine geek to manage your search engine marketing team or SEO vendors. The same tools SEO companies use to optimize your site can be used to manage them.  . Search engine optimization is complicated; there are a lot of minor factors involved. As a manager, you just don’t have time to deal with every little factor. SEO is no different. Run the test.

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

KITCHENER, Ontario – May 5, 2016 –  Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions. Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016). That is changing as vendors get stronger and technology simplifies processes. About Vidyard. Media Contact: Brad Hem. Press Releases

Dealing With the "Current Vendor" Sales Objection

Jill Konrath's Fresh Sales Strategies Blog

Here''s a typical exchange between a prospect and a salesperson when this common sales objection is raised: Prospect: "We''re already working with xyz firm.". Seller: "Oh. How are they doing for you?". Prospect : "They''re okay.". Seller: "What will it take to get you to switch?". Prospect: "We''re not interested." Click! Clearly, that''s not working. Sales Objections

Marketing Automation Selection: Finding a Future-Safe Vendor

Customer Experience Matrix

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. You also need to be sure the vendor is a fast follower, so its clients will quickly benefit from new ideas invented by everyone.

SDL Buys Marketing Automation Vendor Alterian for $107 Million

Customer Experience Matrix

So, it turns out that while I’ve been obsessing over vendor selection workbooks, our friends at marketing automation vendor Alterian up and got bought last week by language technology vendor SDL for about $107 million. Why didn't somebody tell me? I’m most familiar with SDL as a Web content management vendor, although their financial statements show that just over 75% of their revenue comes from manual and automated language translation. The company had more than $300 million revenue last year and is nicely profitable.

New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue

Fathom

Our latest publication  7 Essential Vendor Strategies for Crushing Amazon Revenue can bring you up to speed. Plus, you’ll gain access to an exclusive case study detailing the strategy of a top 100 shoe vendor, which increased revenue by 650% in six months with this 7 step Amazon strategy. The post New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue appeared first on Fathom. Catching the attention of online shoppers can be difficult. Thankfully there’s Amazon to make e-commerce easy, right? Clean Up Listing Variations to be Clear & Accurate.

Top 14 Most Popular EHR Vendors

Fathom

Many physicians are frustrated by their Electronic Health Record (EHR) vendors.  In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendors by the end of 2013. Among the physician practices interested in switching EHR vendors, the study showed the following: 80% said the current system did not meet their needs.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. Yes, I know these need some reformatting.) In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes. The final report will show directly how much each category contributes to each vendor’s score. readers? The Chosen?)

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising.