Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. Due to this shift in buying, vendors have had to become publishers or risk obscurity. But noise isn't going to help you meet your goals. It needs to be exceptional. MORE >>

According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. Be that as it may, marketers are focused on driving qualified leads as their most important mission. So where does that leave customers? " (American Society for Quality). Or we should. MORE >>

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position. MORE >>

Today I’ll describe the other one: evaluating vendor services. In terms of what you need, vendors offer three types of services: deployment: help with setting up your system support: help in operating your system after it’s deployed account service: help in growing your business. Both are available free at the Raab Guide Web site. MORE >>

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. The final report will show directly how much each category contributes to each vendor’s score. readers? MORE >>