Zoominfo

OCTOBER 20, 2021

Add to that the changing work culture in response to the COVID-19 pandemic and finding the right execs becomes an even harder task. What kind of team does the role work with? Do they work cross-functionally or within a specific function? “I Let’s take a closer look at ways to improve the search for executives.

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Litmus

MAY 31, 2019

Both talks made the case for using modular design—essentially thinking of email design as working with LEGO pieces of code—to create better workflows, more robust and well-tested emails, and, in the long run, happier subscribers. It’s no surprise that this year’s speakers will continue developing this trend.

Trends 52

Trends VALS Conference Webinar Metrics 52

Litmus

MARCH 5, 2021

Does this work for your brand? Did it actually work? In a nutshell, it’s email code that just works. Great resource if you want to try something new, but unsure if it’ll actually… well… work. I’ll head to their website if I’m working on a new initiative or email program, and I don’t know where to start with it.

Examples 104

Examples VALS Newsletter Communities 104

Litmus

JUNE 7, 2019

A high-level overview of how to get started working in Google’s AMP4Email. That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Fallback tactics for your interactivity. Level: For Everyone.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Content4Demand

AUGUST 25, 2020

Some o f the most impactful, top-performing assets reach around 2,000 words—even more— and frankly, some teams simply don’t have the time or creative bandwidth to make these epic works a reality. Then, use a third-party tool or platform to val idate what you’re hearing. There’s a solution.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Content Marketing Institute

SEPTEMBER 5, 2018

First, though, Noz suggests everyone should work from the same idea of what chatbots are and what they are not. NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. It’s not going to work.”.

CMS Development 75

CMS Development Marketing AI VALS Marketing & Strategy 75

Sprout Social

MAY 5, 2017

Giving employees who work on a brand’s social accounts basic knowledge about the brand will be helpful in the long run. — Val Vesa (@adspedia) May 3, 2017. And, if we learned anything this week, it’s that communication plays a key role in ensuring a team is successful. Communication Is the Key to Consistency.

VALS 46

VALS Guidelines Planning Social Media 46

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. To raise awareness about one of its projects and attract more resellers to it, Merintis partnered with local Instagram content creators to spread the word about the grocery chain Spencers Indonesia and the benefits of working with them. What worked? What worked? What worked? What worked?

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Jade is the blogger behind The Life of a Working Girl , a contributing writer for We are Social Media , and the founder of #BizGalz. Jes Kirkwood @Jeskirkwood. Rita Cidre @Ritacidre.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Sprout Social

NOVEMBER 18, 2016

If you have thousands of followers but no interaction, is your content really working? — Val Vesa (@adspedia) November 16, 2016. . — GeofSloanSr (@GeofSloanSr) November 16, 2016. A4 We love seeing interaction/engagement. SproutChat. — Brenna Smit (@bren_smit) November 16, 2016. SproutChat pic.twitter.com/ChrSyLiVZg.

VALS 70

VALS Click Rate Social Media Comparison 70

Litmus

DECEMBER 18, 2018

Email Workflows that Work. Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. The webinars we did in 2018 include: Key Insights from a Year of State of Email Research.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Sprout Social

APRIL 14, 2017

— Val Vesa (@adspedia) April 12, 2017. As you develop your personal brand, sharing news about the business you own or work for is a great way to help legitimize your efforts and add credibility. As you grow your personal brand, work to find ways to quantify the value of these relationships bring. A1: Be social! SproutChat.

Personalization 55

Personalization VALS Branding Brand Identity 55

ConvertKit

NOVEMBER 20, 2020

Offering a discount works well for product-based businesses that want to both encourage new visitors to make their first purchase and build their email list at the same time. And don’t forget that, after the live webinar is over, you can still use the recorded webinar as an email capture (similar to how a lead magnet works).

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Content Standard

OCTOBER 22, 2015

Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. “What is working and what isn’t? “What is working and what isn’t? Tips to Build Your Pitch. Building a case for content isn’t rocket science.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Litmus

JANUARY 24, 2020

I constantly joke that you would be terrified of my work inbox with hundreds of unread messages at this point. Do you just expect things to keep working the way they do? I like it if it works. And I was like, if it works like that, I need it. Jason Rodriguez. Welcome everybody to Delivering. How are you doing?

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Litmus

JANUARY 23, 2024

Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? In a nutshell, it’s email code that just works. Great resource if you want to try something new, but unsure if it’ll actually… well… work. And even now that I’m at Litmus, it still is!

Examples 86

Examples VALS Newsletter Design 86

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

The ROI Guy

FEBRUARY 4, 2009

Microsoft Virtualization with Hyper-V - better val. Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Disaster Recovery Assessment - Are we far enough a. VMware launches VI configurator powered by Alinean.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Brandpoint

DECEMBER 3, 2020

But I have learned a lot — like how to work from home without going stir-crazy (still learning!) — and some lessons have been a bit deeper. “Be Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. More and more people are obviously working remotely now and finding new ways to stay connected.

Planning 156

Planning Paid Search Agency VALS Allocation 156

The ROI Guy

FEBRUARY 4, 2009

Microsoft Virtualization with Hyper-V - better val. Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. Disaster Recovery Assessment - Are we far enough a. VMware launches VI configurator powered by Alinean.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Microsoft Virtualization with Hyper-V - better val. Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. In all of this: 1) use your own testing to determine if consolidation ratios and capabilities of the core hyperserver are the same.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

NetLine

SEPTEMBER 20, 2018

With a killer lineup of speakers and appearance by none other than Tina Fey, this event is a must for marketers looking to learn about what’s new, what’s working and who’s who in the industry. Our team not only attended, but sponsored, spoke, moderated and exhibited (talk about busy!).

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Unbounce

JANUARY 14, 2020

And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. What gives?

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Litmus

FEBRUARY 15, 2019

This email, for example, features content blocks for different categories of bikes: While this can work, it’s not the most reliable approach to building subscriber profiles. Many brands use a set of content blocks in their welcome emails to get an idea of what subscribers are interested in. Instead of guessing their interests, ask them!

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Brandpoint

DECEMBER 5, 2018

Any pre-writing organization that works will keep you on track and help you write more quickly. Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Not the outlining type? More of a bulleted list kind of guy or gal? That’s OK, too. Just make sure you do it.

VALS 107

VALS Barriers Skype Wikipedia 107

Outgrow

FEBRUARY 5, 2024

I work out in the morning and then I get ready. So I worked with my partner who invented the concept back in the nineties of trading video game virtual items for real money. Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike. Right before I expire.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Content Marketing Institute

MARCH 29, 2018

For example, at Salesforce, where Gavin works, the most-asked question from customers is “How do I reset my password?” Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. Wanna build a bot?

Marketing AI 106

Marketing AI Conference Top of Funnel Enterprise Management 106

Convince & Convert

JULY 28, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. You're in the watching fixing business?

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Unbounce

JULY 30, 2019

BOGO promotions also work brilliantly for products that you might naturally want to pair or share. You can certainly bundle the same product together, but mixed bundling works best by joining your products into a single, discounted bundle. ” Counterintuitively, this can work against you. Jonathan Naccache, Webistry.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

You have to be SEEN doing the work and show how difficult the work is,” said Najmah. In this insightful panel, Natalie Jackson covered how to rethink your email strategy as some of our favorite reporting metrics just simply no longer work for us. Thanks for the tips, Val! Email opens are dead. Here is my timeline.”

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me. Billable work that will make us look awesomely smart to our clients, but hey! I think this will only work if there is filters or sectioned streams.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me. Billable work that will make us look awesomely smart to our clients, but hey! I think this will only work if there is filters or sectioned streams.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. Experience=trust + loyalty, the formula is simple yet solving it takes work.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142