Remove work

Everything Technology Marketing

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A Simple B2B Marketing Framework

Everything Technology Marketing

This way you increase customer centricity and make sure that strategy and tactics are mapped to the buying process your customers perform (stages: unawareness, pain recognition, understanding how to solve the problem, identifying and selecting the right solution and vendor, validating the choice and acting on it).

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Clean data is imperative to develop valid actionable insight that will improve marketing effectiveness. About Laura Patterson Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Identify those 20 percent - remember the goal is to work smarter, not harder :) 6 - Content Delivery to Engage Audiences Now that you have planned and created compelling content, how are you going to get it in front of your target audience? Yes, this is messy, it requires a lot of "hypothesis testing".