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Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation and selling share a common effort: conversations. You decide to leapfrog the validation step.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let’s break down ADA compliance for your website, including what it is, how to achieve it, and how it benefits your audience and you.

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Google Helps You Validate Sources Directly in Search Results via @sejournal, @MattGSouthern

Search Engine Journal

Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results. The post Google Helps You Validate Sources Directly in Search Results appeared first on Search Engine Journal.

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Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. So, I tried validating a Biznology article I wrote from a couple weeks ago. Like this post?

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What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. But this effort is super light-touch as website visitors are not necessarily considering solutions at that particular moment. Bottom of the funnel.

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How to Accurately Track Your Website Leads

Webbiquity

Accurately tracking website leads — phone calls and form submissions — is much more complex and nuanced than one may think. Read the slide presentation now: How to track and Validate Website Sales Leads from Straight North, a PPC management.

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B2B Reads: Sales Tips, Moving On From Cookies, & Leader Validation

Heinz Marketing

It has become more and more common for B2B buyers to use websites, email, and online resources to stay informed about products, make inquiries, and purchase orders. Reasons Why Leaders Want Validations Vs. Honest Feedback. If leaders wanted validation why didn’t they just ask for it instead of snapping back at the feedback you gave?