WebMarketCentral

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Optimizing B2B Lead Generation through White Papers

WebMarketCentral

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20
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Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

Please insert a valid activation ticket to activate your new account." After the third attempt (again, it wouldn't accept the validation code provided), I almost gave up. I gave this one more shot a week later, and it told me that my selected username was already in use.

Web 2.0 20
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Why PPC Will Always Cost More Than SEO

WebMarketCentral

This presumption certainly justifies proportionately greater spending if it's valid. The perception that people click on natural search results when they are seeking information, but on sponsored search ads when they are ready to buy. I suspect that just the opposite may in fact be the case, but don't have sufficient data to back that up.

PPC 20
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Does More Twitter Followers Equal More Traffic?

WebMarketCentral

Both strategies are equally valid, they just produce different results and have their own benefits and drawbacks. The second was the increasing amount of twitspam I was seeing, nearly all of it misleading, much of it downright dishonest.

Traffic 20
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Executive-Level Web Analytics, Part 2

WebMarketCentral

While the article is useful overall and Dainow's arguments are valid, I have one slight disagreement with him and one observation to add. ThinkMetrics CEO Brandt Dainow recently wrote a piece for iMedia Connection on the Worst Website Measurement Mistakes. Dainow advises web marketers to ignore total site traffic and focus on conversions.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator. I've found its page analysis tools (for keyword density, headings, meta tags etc.)

SEO 20
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Social Networking - On Second Thought.

WebMarketCentral

That argument has validity -- as long as people are honest. But you don't necessarily need to be afraid of unfavorable content," because "finding negative opinions is just as important -- if not more so -- as finding the positive ones. People want to know why others didn't like something before making their final decision."