B2B Marketing Traction

DECEMBER 5, 2014

Not every piece of marketing data you find online is valid, and I like to know the source of the information to assess its validity. At the end of my review, I wanted to view the information about the survey methodology and process.

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

MARCH 20, 2015

Validate the need for your product or service. The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. You’re not going to get where you’re going without the analysis at some point. Here’s what you need to do first.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Maybe you’ve already validated your concept and done a branding exercise, and now you just need to make it happen. What can an Outsource Chief Marketing Officer (CMO) do for your startup?

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

DECEMBER 12, 2014

Stop the business planning: your new product idea is already being done or isn’t valid. Inventors create great products, but many don’t validate the need for the product prior to investing in developing a business plan, marketing and trying to sell their invention. Hopefully they will get it.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

JUNE 19, 2012

Today with websites, online communities, and social networks, there are more cost effective and faster ways to get to qualified users of a new technology to validate the concept and user needs. Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

DECEMBER 10, 2014

Once you understand your customers’ pain and have the solution ( and validate that your solutions works ), you need to tell your audience you understand their pain. Maybe your product or service idea is born from your own experience with pain. Studies have shown that a majority of new product ideas come from existing customers. ).

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. Go ahead – do a search – such as “Does PPC work?” ” Most of the answers you will find are from the service-providers who make money on PPC.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100