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How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Conclusion.

Why Demand Generation Requires More Than Marketing

ANNUITAS

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.

How Your SMB Company Can Adopt ABM Tactics

Act-On

Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. But some of us feel like ABM wallflowers, lanky with mismatched clothing, shuffling our two left feet closest to the exit while the cool kids show off on the dance floor. We want to be just like them. But, we’re afraid we won’t fit in. What if you’re neither of those things? No, it doesn’t. That

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Top 5 Content Marketing Trends Of 2016 So Far

B2B Marketing Insider

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […]. Content Marketing

Why a Single View of Your Customer is Vital for Success

It's All About Revenue

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. That’s why it’s important to collect all those perspectives and create a single view of each customer.

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25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers. Like a lot, a lot. So here it is! Flat out.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens of thousands. Fast forward to 2015.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. Launching lead scoring too soon. Not setting up SPF and DKIM.

Here’s Why I Didn’t Engage With Your Content

B2B Marketing Insider

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. Content Marketing

Long-Form Content vs. Short-Form: Which Gets the Results You Want?

Act-On

A 2015 Microsoft study reported the average person’s attention span had shrunk to eight seconds – “You Now Have a Shorter Attention Span Than a Goldfish,” trumpeted Time. Some marketers responded by thinking, “the attention span of readers is shrinking – therefore, so should the length of our content.”. But this type of content is time-consuming and costly to produce, so is it really worth it?

How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing

bizible

Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. When we started using a multi-touch attribution solution and model to measure all of our marketing, including Social, we learned that we were severely overvaluing the impact Social had on revenue. The data from a single-touch model was inaccurate by as much as 25%. Nurturing Mid-Funnel.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

6 Types of Transactional Emails That Every Email Marketer Should Know

Modern B2B Marketing

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Trigger away!

My journey to the edge of sanity and back

grow - Practical Marketing Solutions

By Mark W. Schaefer. realized this is the tenth anniversary of my descent to the edge of sanity. This is a difficult post to write because I normally don’t dwell on such dark things. But the echo from the cataclysmic Big Bang of my life still provides the background noise in my cosmos. It is part of who I am and part of who I will always be. We don’t really know people at all.

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The 4th Reason for Content Marketing: A Profit Center

Junta 42

This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Goal of sales or win. When they are — your brand will be top of mind. Goal of savings or subscribe.

3 Ways to Optimize Your Email Subject Lines

Act-On

Your customers (and your potential customers) are consistently bombarded by email. The key to getting those customers to open, click and engage with your emails is to make it worth their while, beginning with optimizing your email subject lines. According to a Radicati study : In 2015, the number of emails sent and received per day was more than 205 billion. Boring. Three tips for success: 1.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Today, we will take a closer look at the data for software and SaaS companies. Don’t work for a Software/SaaS company? Check out the full benchmark report here , which includes data for six industries.).

Data In. Data Out. The Secret to Data Driven Marketing

It's All About Revenue

You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in." What matters is understanding where the data is. Need customer contact details—where is it stored? Data in.

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Are You Making Some of the Biggest Mistakes in Digital Marketing?

Modern B2B Marketing

Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons. Analysis Paralysis. How great is that? No more guessing about what is working and why.

10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]

Hubspot

Gmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy. And dare I say fun?). But there are a whole lot of cool things you can do in Gmail that not a lot of people know about. What other tips do you have for being a Gmail power user?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 Powerful Techniques To Boost Your Content Marketing

Act-On

Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. So how do you complete this grand task, you ask? Don’t build content just because you can.

Is Word-of-Mouth Marketing Still Worth Your Time?

Content Standard

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value. Marketing Video Marketing

How the Personality of a CMO Compares To Others In the C Suite

It's All About Revenue

Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Let's jump right in with a finding. Help or Hinder? The Boardroom.

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This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I discuss the meteoric growth of Pokémon Go and the intriguing opportunities it may present for marketers. Next, we analyze one blogger’s ranking of hot digital media topics based upon the number of pitches he receives. This week’s show.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.