| |  User-Generated + Websites + Youtube |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING JANUARY 23, 2007  Even Your Father is on YouTube Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. | HUBSPOT MAY 30, 2011  YouTube Celebrates 6th Birthday With 3 Billion Views Per Day YouTube is celebrating its 6th birthday this month, and in a thank-you message to its users, the user-generated video site revealed a couple of amazing statistics: More than 48 hours (two days!) of video are uploaded to YouTube every minute. YouTube has surpassed the 3 billion views-per-day mark. This accounts for a 50% increase over views last year. | | | | | |
| SYNECORE DECEMBER 6, 2012  2013: The Year of Integrated Digital Marketing As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. Niche trends like social search (Google+), social video (YouTube), social shopping (Pinterest), and social branding (LinkedIn) will continue their march to the mainstream. The Maturation of Mobile. | WEBBIQUITY JULY 25, 2011  Web Presence Optimization, Reloaded The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. And finally, your website and blog are no longer the only places that buyers may find you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Where do I start? | AD YOUR COMMENT HERE JANUARY 22, 2013  Social Media ROI [Video] Awareness Quantified: o Facebook impressions + Facebook posts + Tweets and retweets + Twitter clicks + Youtube views + Blog-page views + Online mentions = Awarness. Example: • Skittles, March 2012: • Visitors: Website — 23,00. Lift in brand choice when prospect sees… o User-generated video: 18.7 Brand-generated video: 24.7 Awareness. Consideration. | INDUSTRIAL MARKETING TODAY OCTOBER 20, 2011  Are Community Forums Good for Manufacturers and Industrial Companies? Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. community forum overcomes this challenge because new content is user generated. This kind of user-driven content that focuses on them and not on the manufacturer is the very essence of social media marketing. What about good ol’ community forums? | | | | | | | |
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B2B VOICES | FRIDAY, APRIL 29, 2011  Other Voices: A Discussion with Mark Ragan, CEO of Ragan Communications
On the internal side of the business, companies will continue to rely increasingly on user generated content produced in internal, collaborative networks, so-called Facebook-type sites behind the firewall. You’ve been busy at Ragan Communications the past year — global events, a new website, additional staff — what’s been the most exciting project for you and your team? As for enterprise video, sometimes known as YouTube behind the firewall, this trend will continue to grow. Here are the highlights of our discussion. Come to us. MORE >> -
MARKETING EDGE | THURSDAY, JANUARY 3, 2008  Marketing Edge
2) The Twitter piece can tie into a microsite with a combination REI expert- and user- generated content for REI Adventure. Some have posted on YouTube like this REI Costa Rica cycling trip. Share on StumbleUpon Tags: REI , REI Adventures , REI Inc , travel , Utterz , YouTube This entry was posted on Thursday, January 3rd, 2008 at 5:33 pm and is filed under brand management , new media , social media , video. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. don’t own stock and they don’t pay me for anything. Nice post! MORE >> -
HUBSPOT | MONDAY, APRIL 9, 2012  Why Marketers Should Invest in Visual Content Creation
Drives User Engagement. Creates Opportunities for User- Generated Content. Your customers are on at least a couple of the visually-friendly social networks like Facebook, Pinterest, YouTube, and Instagram. It not only helps take some of the content creation burden off of you, but don't forget that there are multiple industries in which prospects won't make a purchase without first consulting user- generated content. Referral traffic from social media sites to brand websites is on the rise. Not convinced? Gives Your Brand an Identity. Take a look. MORE >> -
SYNECORE | TUESDAY, MAY 7, 2013  Enhance Your MOFU: 10 Ways to Advertise on Social Media
It is also in the MOFU stage that users are most likely to socially-share information throughout their networks, whether through a like, re-tweet, or pin. The most popular form of Sponsored Story is a page “like,” although the tool can be used for check-ins or any other type of user action. Twitter Promoted Tweets - This versatile tool allows you to target users when they are searching on Twitter, or to amplify specific tweets from your own timeline to your followers or users like your followers. What is a MOFU offer? Businesses are taking notice of this trend. MORE >> -
CLIENT BRIDGE | THURSDAY, MARCH 14, 2013 Why to Use Video in 2013
Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. YouTube recently started giving preference to videos based on "watch time". Digital Marketers Embrace Video Expect to see more online marketers extend videos beyond website product pages and into video email newsletters, social network embedded videos, and YouTube or Vimeo channels. User- generated Videos Are Put to Use Videos created by customers can be more powerful than videos created by a business. View Original Article MORE >>
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