KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 5, 2019

Before we get into all of the advanced features Google displays in search results, let’s start with the very basics – titles, descriptions, and URLs. Search Result URL Information. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Use SEMrush or Ahrefs to check your competitor’s backlinks for new link opportunities and tactics they are leveraging. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 29, 2017

Google Analytics YouTube Channel. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. The most necessary of tools in this collection is the Campaign URL Builder, a must to ensure that your tracking codes are setup properly to be read by GA. Google Analytics Demos & Tools.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

JULY 11, 2019

Add your website’s URL. Don’t use a YouTube link, for example. According to LinkedIn, most companies use this space to describe their “vision, mission, values, and a brief description of their products and/or services.” Of course, if you can sprinkle a couple of keywords into your company description, all the better. Add your industry.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. Enter KeywordTool.io. The results?

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

MAY 23, 2017

In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. Drive social media referral traffic back to your website and blog by linking to the URL in your Twitter bio and sharing other relevant pages and articles in engaging tweets.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156