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Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. You don’t control the URL that is shared. Glad you made it this far!

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6 QR Code Mistakes Marketers Make

Digital B2B Marketing

To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen. Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. Particularly when someone has immediate access to a laptop or tablet and can quickly type a URL.

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

To see tweets that include links to a particular page on Topsy, the URL is [link] + “Your Page URL” (without the + or quotes). Using Topsy, you can see 160 tweets of the post here (you can see how the URL is built as well): [link]. shortened URL. shortened URL, you often can find who shared the link.

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Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

URL, add a + to the end of it, and throw it into your browser bar. Many vanity URLs used by publishers, like on.mash.to and nyti.ms, are managed through bit.ly, you can add a + to these URLs to get the bit.ly Feeds often have redirect URLs through feedburner or a similar service or have a distinctive link structure.

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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

Bizo’s solution is dead simple to use: Use a URL shortener from Bizo (bizo.me) to share links to content through your social media channels. Now, with a new Social Retargeting offering from Bizo, you can buy banner ads targeted only to people that click on content you share, even when it isn’t your content.

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B2B Marketing and the Cheap Tchotchke Mistake

Digital B2B Marketing

Two sentences with what makes your solution worth remembering, a URL and a business card, included with the package, is appropriate. Whatever you do, leave someone with something about you. I was astounded by the number of branded products with no information about the company.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

One move Google may make is blocking the full URL an ad will run on when marketing systems bid on advertising space, cutting off one of the ways advertising companies build profiles of individuals using Google’s data today.