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Why are URLs so important?

Biznology

I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Like this post?

Wikipedia 208
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Does URL Length Affect SEO? via @sejournal, @MattGSouthern

Search Engine Journal

Does Google prefer shorter URLs over longer URLs? Here's when URL length matters and when it doesn't. The post Does URL Length Affect SEO? That's an SEO myth that won't go away. appeared first on Search Engine Journal.

SEO 133
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Search Expert: Don’t Change URLs Just for SEO Purposes

RebelMouse

Every page on your site has a specific URL, and each one is a chance to give important details about your content to Google’s crawler. URLs are one of the most important ranking factors for search, and they’re also critical to maintaining a healthy site structure and hierarchy. What Makes a “Good” URL? id=123456789.

SEO 96
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A Beginner’s Guide to URL Parameters

SEMrush

In this comprehensive guide, we explore the ins and outs of URL parameters. Discover now how to use query strings without hurting your rankings.

SEO 140
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5 Easy Steps to Change Your WordPress Login URL

The Daily Egg

Every WordPress website has the following login URLs by default. The post 5 Easy Steps to Change Your WordPress Login URL appeared first on The Daily Egg. yourwebsite.com/wp-admin yourwebsite.com/wp-login And all hackers, bots, and malicious attackers know this.

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Google: URLs Are Case Sensitive via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search Engine Journal.

Google 115
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Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Search Engine Journal

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

Google 137