Marketing Interactions

AUGUST 1, 2021

Demand – urgency. If you’re doing demand generation from a buyer-first perspective, I’d wager that it also serves as brand marketing. But I see others breaking the marketing spectrum down like this: Brand – awareness. Brand – interest. Demand – advancement. Demand – acquisition. This appears to be one stream, yet two teams.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

MAY 23, 2018

Sales – create urgency for buyers to take action to acquire your products. The immediacy of messaging is also conducive to time-based offers that create a sense of urgency to act, such as last minute sales, limited quantity offers, new product arrivals, and more. Leads – acquire new leads and develop them into sales-ready buyers.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 23, 2018

Meaning trumps urgency. This is why documenting strategy is so important to maintain it as your guiding light. Otherwise, marketers stay focused on tactics because those are the day-to-day efforts that occupy much of marketers’ minds. Create to Serve. Marketers can benefit by slowing their roll.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118