Paul Gillin

Trending Sources

Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. There’s no fluff in the press release, so I’ll just excerpt it word for word. Charts.

How to Promote an Event with Social Media

Paul Gillin

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

When Bad News is Good

Paul Gillin

Twitter is recording about 10 tweets per minute mentioning the author’s name. YouTube views are over 1 million. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray. Green, who had clearly not even cracked the cover on Aslan’s book. Reza Aslan is making out like a bandit.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Playing pays off.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

–Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. Book Review influence marketing Social Media social networks Awareness Networks Major League Baseball metrics Mike Lewis ROI Twitter YouTube

B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. 27 of the PDF).

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. SAP plays inline videos. Conversation Equation.

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The End of ‘Social Media’

Paul Gillin

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. The low number for Twitter is so misleading that it should be asterisked. For one thing, ComScore doesn’t measure mobile traffic, a fact that disproportionately penalizes Twitter.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube.

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Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc.

Five Lessons From the Web 2.0 Summit

Paul Gillin

and Twitter. If you can’t fork over the $4,200 (and thanks to John Battelle and my friends at Procter & Gamble, I didn’t have to), it’s worth tuning in to the YouTube archive or watching the streamed coverage from next year’s event. I had a chance to attend the recent <a href=&# [link] >Web 2.0 and Twitter. I had a chance to attend the recent Web 2.0

Weinberger Wisdom

Paul Gillin

The most popular stuff on YouTube is about humans screwing up. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. Apple is about art.

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The Changing Rules of B2B Marketing

Paul Gillin

In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin. Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Your feedback is welcome. By early 2010, that number was over 5,000.

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Oracle’s Updated Social Media Policy

Paul Gillin

Twitter, social networking sites). Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. Dated 11/22/10. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to. blogs. oracle. com , wiki. oracle. com , mix. oracle.

An Intelligent Approach to Influence Measurement

Paul Gillin

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose. Victory will go to the swiftest.

Oracle’s Social Media Policy

Paul Gillin

Twitter, social networking sites). Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of.

My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. It works with a lot more sites than just YouTube and cleanly downloads Flash video. Tweetdeck for Twitter is one. Internet.

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The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

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We also discuss the exploding landscape of marketing technology solutions and why Twitter’s planned expansion into video is going to be huge. Firing Dick Costolo from Twitter Would be a Mistake (32:53): Angel investor and entrepreneur Jason Calacanis predicts that Twitter’s soon-to-be-released native video capability will be a game-changer and will drive huge user growth.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.

How YouTube Red Affects Your Brand

WindMill Networking

Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  Twitter | Facebook | LinkedIn |. How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTubeThe service will also provide other features, such as the ability to download content to your device so that you can watch it offline, the ability to listen to audio from a video in […]. Author information. Jayson Duncan. He has created videos for Fortune 50 companies.

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

Upcoming Changes to YouTube You MUST Know

WindMill Networking

YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. Twitter | Facebook | LinkedIn |. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. At Vidcon, a large video conference attracting thousands of video […]. Author information. Jayson Duncan. He has created videos for Fortune 50 companies. Video

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

We only need to look at our own field of marketing to get thoroughly depressed by the incredible volume of content that simply drones on about the same old topics (“Five best Twitter tips” any one?). A “they ask, you answer” strategy can’t work in an environment when the same questions are being answered over and over and over again like a daily injection of novocaine.

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Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

Name : Youtique : French Connection’s Twitter Handle [link]. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. One heating and air conditioning company had their best year ever simply by monitoring tweets about broken home systems and offering their prompt help. 2) Customer service is a popular use of Twitter by many companies and other organizations. He felt he knew me through my Twitter posts.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

The center has been conducting this type of research since 2008. A few of the report highlights: Twitter on the rise. 77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The Wall of Shame: Five of the 2013 F500 companies had Twitter accounts with no activity on them: CF Industry Holdings, Joy Global, Laboratory Corp.

Learning from Big Brand’s ‘How To’ YouTube Videos

WindMill Networking

One of the best ways to learn how to succeed on YouTube is by looking at what others are doing. One of the most popular types of content on YouTube is “how-to” content.  I don’t know about you, but I type a lot of questions into the YouTube search box to learn new things. Twitter | Facebook | LinkedIn |. Learning from Big Brand’s ‘How To’ YouTube Videos by Jayson Duncan - Maximize Social Business. This […]. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

Sazbean

Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.

4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

WindMill Networking

We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube.  For a long time, the only YouTube strategy was viral video.  The days of your video becoming viral on YouTube are quickly disappearing.   It’s not totally over, though.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

If you are reading this post, you might have discovered it through Twitter or Facebook. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Twitter is not as simple as it might appear. But like Twitter, your content is somewhat ephemeral as it slowly sinks to the bottom of the news feed. Let’s get started. It does not.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming.

Making Money with Social Media – 6 Rules for Marketers

B2B Marketing Insider

Social Media Ads Facebook Income Money SMM Twitter YouTubeEveryone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

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