| | | Paul Gillin | |  Twitter + Youtube | 16 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN APRIL 13, 2011  How to Promote an Event with Social Media Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. | PAUL GILLIN AUGUST 4, 2011  Facebook Can Work for B2B Marketers, But You Gotta Know the Rules In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. SAP plays inline videos. Conversation Equation. | | | | | |
| PAUL GILLIN DECEMBER 16, 2010 The End of ‘Social Media’ Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning. | PAUL GILLIN AUGUST 26, 2011  Social Marketing Wisdom from the Insurance Industry – Really The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. | PAUL GILLIN NOVEMBER 28, 2011  As Business Goes Social, CIOs Sit on Sidelines entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Playing pays off. | PAUL GILLIN JULY 8, 2010 Oracle’s Social Media Policy Twitter, social networking sites). Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of. | | | | | | | |
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PAUL GILLIN | WEDNESDAY, DECEMBER 1, 2010  Five Lessons From the Web 2.0 Summit
and Twitter. If you can’t fork over the $4,200 (and thanks to John Battelle and my friends at Procter & Gamble, I didn’t have to), it’s worth tuning in to the YouTube archive or watching the streamed coverage from next year’s event. and Twitter. If you can’t fork over the $4,200 (and thanks to John Battelle and my friends at Procter & Gamble, I didn’t have to), it’s worth tuning in to <a href=&# [link] >the YouTube archive</a> or watching the streamed coverage from next year’s event. I had a chance to attend the recent Web 2.0 MORE >> -
PAUL GILLIN | WEDNESDAY, NOVEMBER 24, 2010 Oracle’s Updated Social Media Policy
Twitter, social networking sites). Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. Dated 11/22/10. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to. blogs. oracle. com , wiki. oracle. com , mix. oracle. MORE >> -
PAUL GILLIN | THURSDAY, MARCH 24, 2011  B2B Blogging Gets Publishing Discipline
Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). For obvious reasons, I can’t identify the finalists). Holy cow! MORE >> -
PAUL GILLIN | THURSDAY, JUNE 17, 2010 The Changing Rules of B2B Marketing
In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin. Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Your feedback is welcome. By early 2010, that number was over 5,000. MORE >> -
PAUL GILLIN | FRIDAY, JUNE 4, 2010  Weinberger Wisdom
The most popular stuff on YouTube is about humans screwing up. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Here are my notes from David’s presentation this morning to the Mass. Tech Leadership Council’s Social Media Summit. The only difference with Web 2.0 MORE >>
- My Favorite Productivity Apps – Multimedia & Web PAUL GILLIN | MONDAY, NOVEMBER 8, 2010
- An Intelligent Approach to Influence Measurement PAUL GILLIN | MONDAY, AUGUST 6, 2012
- Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals PAUL GILLIN | WEDNESDAY, FEBRUARY 20, 2013
- Social Marketing Wisdom From a True Practitioner PAUL GILLIN | THURSDAY, JANUARY 24, 2013
- ComScore Data Illustrates But Also Obfuscates PAUL GILLIN | THURSDAY, MARCH 1, 2012
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