Digital B2B Marketing

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter. You can carry on the discussion in the comments or share your thoughts with me on Twitter ( @wittlake ). You can read the transcript below, or if Storify is loading slowly, you can view it on the Storify site here.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. If you use video, there is a good chance it is already on YouTube.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Otherwise, read on, and please share your thoughts below or with me on Twitter. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Look at Google and Facebook.

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7 B2B Content Marketing Lessons from Call of Duty 2

Digital B2B Marketing

It is Worth Sharing Because of all of the elements above, the video is worth sharing and on YouTube has been viewed more than 1.1 Share your view in the comments below or with me on Twitter ( @wittlake ). Marketing that merely delivers what we expect does not surprise people and make them sit up and pay attention. million times.

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B Leave them in the comments or share them with me on Twitter ( @wittlake ). times Google’s estimated number of users.

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The Mobile App Your Marketing Needs

Digital B2B Marketing

YouTube (46.4%). Share your reaction here or with me on Twitter ( @wittlake ). According to ComScore, these were the top 10 apps in use in 2012. Facebook (with an estimated reach of 76% of US smartphone users). Google Maps (65.9%). Google Play (54.3%). Google Search (53.5%). Gmail (47.6%). Pandora Radio (42%). Apple iTunes (41%).