The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Can’t we all just get along?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

DECEMBER 6, 2010

If not, you still have work to do. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Would that person be motivated to read more?

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

NOVEMBER 28, 2011

Working with a specific target audience and goal helps to focus the content in a way that will resonate with the intended readers. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Create an editorial calendar and identify contributors.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

JUNE 18, 2013

One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. We recommend closely measuring the ROI that comes from content’s role in the selling process.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

OCTOBER 21, 2009

Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). And keep testing until you find what works best for your specific audience. Test their location in the email. Test text links vs. icons. Test links in landing pages, thank you pages, fulfillment emails, even lead nurturing campaigns.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

APRIL 21, 2010

Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter. This serves to convert casual browsers into repeat visitors who are then exposed to Navicure’s message over time.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

SEPTEMBER 6, 2011

After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

MARCH 3, 2010

It’s the working assumption of B2B marketers that prospects don’t want to be sold to. The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. in order to track the effectiveness of different promotional vehicles.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100