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LeadSloth

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Social Media for B2B Lead Generation

LeadSloth

We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area. I decided to limit myself to Blogging, LinkedIn and Twitter. “Twitter is getting more popular every day. “Twitter is getting more popular every day.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Social Media. Intra-company Collaboration.

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Social Media & Marketing Automation

LeadSloth

Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea.

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Gary Katz, Marketing Operations at Work. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. Ken Molay, Webinar Blog.

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Eloqua Experience 2010

LeadSloth

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). The big news of this event is the launch of Eloqua 10.

Eloqua 100
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Inbound Marketing & Marketing Automation

LeadSloth

That takes a lot of work upfront, but will result in ‘free’ traffic in the future. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Project management : work together with a team of people. Either work with an SEO agency, or read a book on SEO and use one of the integrated Inbound Marketing tools.

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SEO Optimization - 3 Steps to Success

LeadSloth

How Search Engines Work. Consider creating “link bait&# : popular topic formats are “top 10 rules for…&# or a list of blogs or Twitter accounts that cover your space. As you go through these steps you will find out what works for you. So in short: Write appealing content, so other people want to link to it.