KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. I know we work with both enterprises and small businesses, how might that plan differ amongst them? Work to get them peeling back that onion of information inside them.

SME 120

SME B2B Marketing Planning Content Marketing 120

KoMarketing Associates

MARCH 18, 2014

If a company’s email has formatting issues, their links don’t work, or images don’t load correctly, most users will simply delete the email, especially while they are trying to sift through their work email. Connect with Kelsey on Twitter @wonderwall7. In addition, designing for mobile email is becoming key for any industry.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 30, 2018

When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. But they have been working on making their help pages easier to digest. Twitter Ads. Let’s begin with Google AdWords.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. But Twitter is still a core part of most B2B social media marketing strategies. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

OCTOBER 3, 2017

Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day or during scheduled time during the work week. There are users who spend hours every day in communities like Reddit or participating in conversations on Twitter.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

APRIL 10, 2020

Take the time to work more specifically on evaluating the quality of lead opportunities in addition to efforts associated with driving an increased number of leads for the organization. When performance is down the real work begins. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

SEPTEMBER 27, 2018

Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. One of my favorite ways to do this is by creating public lists on Twitter. You can also create Tailored Audiences using Twitter usernames. You’ve hit the publish button. Did I miss anything?

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. Yes – and it works. Does it work? And yet, it’s still working.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. Once the sale is done, your work is over right?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JANUARY 8, 2015

This one question alone gives me several topic ideas: How to Care for Your Butcher Block Work Bench Top. 3 Things Not to Put on Your Butcher Block Work Bench. Twitter Search. Twitter can be used for any number of things when it comes to business – customer service, brand awareness, content distribution, sales prospecting, etc.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

AUGUST 29, 2017

Google Analytics on Twitter. The Google Analytics Twitter feed is not a typical corporate software feed of product updates and unanswered pleas for help. If you don’t know JavaScript, this resource will appear daunting but if you are dead set on learning all things GA, then understanding how the code works is a must.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

OCTOBER 18, 2018

To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). It goes up to 44 percent for Facebook, and goes up again to 56 percent for Twitter. That’s really the only way to know which post formats work best.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

APRIL 23, 2019

This mixture of voice is appealing to the same audience (the potential employees), but it’s showing the nuances of the organization and what it offers as an employee as well as what it’s really like to work there. Twitter: 15 tweets per day is recommended, about half of these can be retweets or comments on other users’ posts.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

SEPTEMBER 24, 2019

Sometimes all it takes to get your mind working again is the right atmosphere: If you’ve been sitting for 2 hours and still have a blank page, try writing somewhere else. Twitter can be a great sounding board for topic ideas as well. We’d love to hear your ideas — reach out to us on Twitter !

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

KoMarketing Associates

JANUARY 2, 2018

I would also recommend setting aside time after the call / meeting to work with applicable team members to reassess conversations and discuss context and applicable next steps. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JUNE 2, 2016

While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives. Final Thoughts.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JANUARY 22, 2019

What worked? Are they covering industry events or participating in Twitter chats? Take these answers with you when creating your social media strategy to remain on top of future trends and remember what has worked and what hasn’t. Think about your social strategies for the past year and even prior to that. What didn’t?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

NOVEMBER 27, 2018

Select a Question to Answer: Be sure to work in a keyword phrase with search volume and provide an answer that has some depth. Twitter also launched their Twitter Ads Transparency Center, where you can plug in any username and see their active ads for the past 7 days. Keep an eye out for similar posts in the future!

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. I would love to hear your perspective via comments below or let us know on LinkedIn or Twitter as well.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

DECEMBER 12, 2017

The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems. Connect with Brianna on Twitter and LinkedIn. That number has significantly increased to 81 percent for 2017.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

APRIL 7, 2015

As the saying goes, “ Success comes before work only in the dictionary. ” So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it. For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. But here are some things to consider for that production: Short videos work best on LinkedIn. It’s not Twitter. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

JULY 11, 2017

Educational videos work well too if you are putting out info that people are interested in. At the end of the day, choosing the types of videos that work best for a brand is step one. Again, start with what you already know works with your prospects and customers and tell that message with video. Timeliness is always great.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

JUNE 23, 2016

These include number of Twitter followers, last activity, domain authority, categories and location. If you are looking to gain social visibility around an industry topic, sorting by Twitter followers might make the most sense. B2B marketers should apply filters based on their unique marketing efforts. Moz’s FollowerWonk App.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JULY 23, 2019

higher on Twitter for videos that work without sound versus those that do not. We then shared these 2-3 times a week over the course of a month-long organic campaign on Twitter in order to continue using the asset, establish our client as a thought leader, and engage stakeholders interested in the content from the experts.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. to see what best works for your customers. Target Users Where They Hang Out.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

DECEMBER 19, 2017

Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. How we assisted our clients : We work with our clients in a number of different ways, ranging from content consultation (optimization of posts, topic development, etc.)

B2B Marketing 177

B2B Marketing Content Marketing Lead Ranking Lead Scoring 177

KoMarketing Associates

AUGUST 21, 2018

For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. One by one, work your way down the list and with your findings from step three, start identifying areas of opportunity and how pages can be better built to match user and search engine needs.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

DECEMBER 17, 2019

Which strategies worked and which didn’t? Marketing budgets are growing: Make sure to invest in strategies that are working, and don’t underestimate the power of investing in the right people , tools, and processes to get the job done. Share with us on Twitter @KoMarketing ! growth rate over the next 12 months.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157