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Crimson Marketing

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From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age. Daina reveals how Twitter and Amazon use marketing technology (martech) to learn what’s tapering off and what’s starting to scale.

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How Marketing Can Contribute To Revenue Generation

Crimson Marketing

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. You’ll be better able to integrate your sales and marketing if you do the following: Stop working in silos: Sales and marketing fulfill unique roles; you can’t have one without the other.

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The State of Blogging [Infographic]

Crimson Marketing

Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. Blogs are more influential in shaping opinion that Twitter. 38% brands not listening to what content works for my audience. Blogs rank high for trust, popularity and influence among consumers. Blogs are more influential.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. SEO Can Be Set It And Forget It.

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Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Moneyball for Marketing to share how Planar is using marketing technology (martech) and data analytics to engage with sales channel partners, buyers and end users.

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

How many people from Twitter clicked-thru and filled out a form, or showed significant engagement (e.g. You can no longer get a clear picture of what keywords are working.” Your followers aren’t necessarily engaging with your brand, and your likes most likely aren’t bringing in new business. 4 page views or more)?”

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Marketers, Give Your Salespeople the Info They Need to Succeed

Crimson Marketing

And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. Historically, marketing has been working on influencing the perceptions of buyers via engagement (often on various social media channels).

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