Chris Koch

APRIL 2, 2010

Even making a cat more like a person works.) Twitter , LinkedIn, etc. It’s why those expensive private events work so well. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. all do that, too. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

OCTOBER 7, 2011

Someone somewhere latched onto that and declared that blogs don’t work. Then that gets translated into “social media don’t work for us.” Businesspeople don’t care how many Twitter followers you have. Is Twitter “social?” They blame the channel rather than blaming their company’s lack of commitment.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Someone somewhere latched onto that and declared that blogs don’t work. Then that gets translated into “social media don’t work for us.” Businesspeople don’t care how many Twitter followers you have. Is Twitter “social?” They blame the channel rather than blaming their company’s lack of commitment.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

JUNE 26, 2009

You may have to adopt a more split business personality (and do more work). You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Use Twitter for monitoring. Pick a tool for managing Twitter.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. Image via Wikipedia.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

NOVEMBER 12, 2010

PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. Facilitation.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JUNE 15, 2011

That’s the way it’s always worked. Only slightly less embarrassing than the anger and bargaining stages, marketers in this stage ban the use of the word “Twitter” in lunch conversation and generally shun the annoyingly perky (unpaid) social media intern, muttering, “What’s he got to be so happy about?”. Not gonna happen in B2B.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Chris Koch

DECEMBER 11, 2009

Google is offering offices in the cloud so that corporate IT systems become little more than sync devices for all the work being done away from a desk. One of the great lures of Twitter is that we know that it is always changing. Would you dream of Twittering without a profile photo or image? Mobile drives an urge for immediacy.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100

Chris Koch

AUGUST 5, 2011

Much of what works on Facebook seems to fall into two camps: Charity. I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. But let’s put this all in context. What is B2B marketing all about? Relationships, right? Contests/giveaways/games.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. I think I could be easily converted.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

APRIL 16, 2010

That’s not to say that these more traditional tactics don’t work anymore and should be abandoned. Tags: ITSMA Research Marketing Strategy Social Media B2B marketing Business Company Consulting Internet Marketing marketing Marketing and Advertising social media management Twitter. Today, we do a lot less of that stuff.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

JANUARY 21, 2011

It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. This is not how it usually works. Buyers have higher expectations for intimacy.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. Even if the New York Times’ pay wall works, it will fail (trueslant.com). For example, 99.9% How about you?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. Even if the New York Times’ pay wall works, it will fail (trueslant.com). For example, 99.9% How about you?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JUNE 25, 2009

Much of the thrill for Twitter users is the synchronous, real-time nature of this streaming flow of conversation. Hierarchical structures and linear processes work fine because everything has a timeline and a beginning, middle, and end (launch). Developing a personal understanding of how it all works will make it less disruptive.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

FEBRUARY 18, 2011

Based on these interviews and on my own experience working with thought leaders, I’ve started a list of key characteristics (please add your own attributes to this list): What are the personal attributes of a thought leader? Relevant experience. But they can’t merely seem like a peer; they need to be perceived as an expert.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

MAY 20, 2011

Here are some examples of how this can work: Internal. The combination of internal and external creation and feedback creates friction and competition. Experts need to defend their ideas, get input and collaboration from others, and compete for attention. Knowledge share sessions. Awards programs. Primary and secondary research.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

DECEMBER 28, 2010

Social media cause people to waste time at work. The problem is not with employees or with the communications technologies, it’s with the premise that employees come into work determined to waste time. Guess what companies, people wasted time at work long before Facebook came along. Dude, this stuff isn’t heroin, okay?

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). Just because their business model doesn’t work anymore, that doesn’t mean that their model for developing ideas and getting them out into the marketplace should also be tossed out. It works.).

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

DECEMBER 16, 2011

Because if they’re searching for it and they work in marketing they are misguided. I’ve stopped following anyone on Twitter who puts S(blank)0 in their bio. (I’m breaking up any possible “keyw#rds” in this post to keep it from going to anyone except those who really want to read it). Let me explain. Your headlines?

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100

Chris Koch

DECEMBER 16, 2011

Because if they’re searching for it and they work in marketing they are misguided. I’ve stopped following anyone on Twitter who puts S(blank)0 in their bio. (I’m breaking up any possible “keyw#rds” in this post to keep it from going to anyone except those who really want to read it). Let me explain. Your headlines?

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100